The Hello Kitty logo, designed by Yuko Shimizu and owned by Japanese company Sanrio, debuted in 1974 on a coin purse; Sanrio introduced the pink cartoon feline to the U.S. in 1976. The logo now graces apparel, accessories, toys, games, home accessories, room decor, and paper prod
ucts. Hello Kitty is marketed to preteens, teens, and young adults.
Hello Kitty merchandise includes dolls, stickers, greeting cards, clothes, accessories, room decor, school supplies, purses, stationery, and home appliances, including computer equipment, toasters, and televisions. The brand also had several television series, a branded music album, and video games.
One of the newest Hello Kitty items is the Hello Kitty Long Floor Mat: Pink Heart. It is a runner that features Hello Kitty in a classic sitting position on a pink heart pattern background with pink trim and textured heart detail. This rug is 17.7 inches long and 47.2 inches wide.