Doug Nielsen, Julie Mahloch, and Mark Hasebroock founded the online retailer Hayneedle in 2002. The company operates its flagship website, Hayneedle.com, as well as more than 300 online specialty stores that specialize in home products. Hayneedle began with a single store, Hammoc... Read Moreks.com. Over time, the company opened more online stores, each one focused on a particular type of product. Hayneedle quickly developed a portfolio of websites focused on home and patio furnishings. The flagship website, Hayneedle.com, offers many home products and categories in one store, in an effort to be true to its tagline, which is "Find Everything Home. You'll find outdoor and indoor furniture such as patio dining sets and garden fountains, home decor, bar stools, products for the bedroom and bathroom, fitness products, and toys.