Florence Nightingale Graham coined the business name Elizabeth Arden in 1910 when she opened her first salon, the Red Door, on Fifth Avenue in New York City. Arden believed that beauty derived from both science and nature, and she prided herself on using science to develop skin-c... Read Moreare formulations. Elizabeth Arden was the first person to introduce eye makeup to America, and she also developed the first travel-size beauty products. Today, Elizabeth Arden sells a wide range of cosmetics, including skin care, fragrance, and makeup. The company is also known for its fragrances. Elizabeth Arden's signature scent, Red Door, has a rich, floral aroma. Another popular fragrance by Elizabeth Arden is Green Tea, which blends notes of lemon, peppermint, and amber.