Dove was founded in 1957, with the commitment to help women of all shapes and sizes realize their "personal beauty potential." In 2006, Dove began its Self-Esteem Fund, which aims to broaden the definition of female beauty and increase the self-confidence of girls and women. It i
s known for making ads with models who look like real women rather than high-fashion icons.
The brand is owned by Unilever, which also oversees brands such as Axe, Vaseline, and Suave. Dove beauty products include beauty bars, body washes, body lotions, hand creams, hair-care items such as shampoo and conditioner, deodorant, and many personal-care items for men. Dove also carries prescription-level deodorants and antiperspirants.