Renzo Rosso founded the Italian clothing company Diesel in 1978. It sells clothes and accessories for women, men, and children, although its clothes are mainly targeted to young adults. In 2007, Diesel launched a line of upscale items: Diesel Black Gold. Diesel also has a childre ... Read More n’s collection: Diesel Kid. Diesel clothes, including Diesel's apparel for kids, have a modern, fresh, and very on-trend look. The company is best known for its jeans, its creative marketing, and its emphasis on cutting-edge but accessible fashion; it also sells a wide range of other items, including footwear, underwear, bags, and beachwear.