Diapers.com, founded in Montclair, N.J, by Marc Lore and Vinit Bharara in 2005, is the largest online specialty retailer for baby products in the United States. Lore and Bharara, dads themselves, tired of late-night runs for diapers and baby goods, and developed Diapers.com in a... Read Moren effort to offer the lowest online prices along with a fast, free delivery service. Diapers.com is owned by Quidsi, Inc., which was acquired by Amazon.com, and operates in conjunction with its sister sites Soap.com, Wag.com, YoYo.com, BeautyBar.com, Casa.com, AfterSchool.com, Vine.com, and Bookwork.com. Diapers.com offers necessities a new parent might need, such as diapering supplies, formula and baby food, feeding and nursing items, bath and skin-care basics, toys, books, gear, nursery equipment, items for mom and maternity, clothing and shoes, and an entire collection of green baby products. Popular products sold include the Britax G3 Car Seat, high chairs, Aden and Anais swaddle wraps, Huggies Pull Ups, and Diapers.com’s baby registry service. Top-selling brands at Diapers.com are Pampers, Huggies, Similac, Enfamil, Earth’s Best, Britax, Graco, Carter’s, Bravado, Chicco, DaVinci Cribs, Medela, and Robeez.