Marcello Danieli started working in the shoe trade as a young boy and founded Diadora in 1948. Diadora is the only Italian athletic footwear and apparel company that still makes its products in Italy. Danieli launched his first product, mountain-climbing boots, with help from his ... Read More wife. Throughout the 1950s, the company developed a reputation for high quality in the Italian market. With the economic boom of the 1960s, people began to enjoy more sports; Danieli met the needs of the market by creating ski boots and the first apres-ski boots. He then introduced walking shoes, tennis shoes, and soccer products. Diadora today is especially known for its soccer products. Its Rete Pro Soccer Ball features a soft Japanese microfiber cover in an eight-panel design geared to produce a better game of soccer. Behind the soft cover is an air-mattress foam backing, which helps the ball hold a soft touch through any type of weather.