Kimora Lee Simmons and Russell Simmons founded Baby Phat, an urban clothing line for women and girls, in 1998. The company specializes in dresses, jeans, tops, and shoes, all offered in bright colors and edgy prints. It also sells phone accessories, jewelry, and fragrances.
ts sister division, Baby Phat Scrubs, offers medical uniforms, including scrubs and lab coats, with inventive designs and Baby Phat's popular cat logo. Baby Phat also has a plus-size line for women. And among its most popular fragrances is Baby Phat Lov Me, which features a woodsy, floral scent with notes of fruit and vanilla.