Since 1931, Almay has been creating hypoallergenic ingredients to produce makeup that both looks and feels good. When heavy and cakey cosmetics with strong pigments and chemicals became too much for chemist Fanny May Woititz's skin, she and her chemist husband, Alfred, took it up ... Read More on themselves to experiment. With the help of Dr. Marion Sulzberger, they identified the irritants in many 1930s makeup and developed a gentle formula that transformed the cosmetics world. Today, Almay makes eye shadow, foundation, primer, concealer, powder, blush, bronzer, makeup remover, and various other makeup items. The Liquid Eyeliner uses a unique inkwell design made to deliver fresh color and dry quickly to prevent smudging; and the Eyeliner Crayon Contour, a pencil liner, quickly creates a smoky eye. For lush eyelashes, go for the One Coat Nourish Mascara Thickening, which nourishes eyelashes with every application.