Founded in 1921 by Carl August Borgstrom in Svangsta, Sweden, Abu Garcia is a fishing tackle, rod, and reel company best known for its Ambassadeur baitcasting reel. Abu Garcia carries a number of reels, including low-profile baitcast reels such as the Revo, Orra, and Max; r... Read Moreound reels such as the Ambassadeur Round Baitcast, the Ambassadeur Conventional, and the Ambassadeur Line Counter; spinning reels such as the Revo, Orra, and Cardinal; and spincast reels such as the Abumatic. Abu Garcia also carries fishing rods, including the Villain, Verdict, Veritas, Volatile, Vendetta, and Vengeance, as well as reel-rod combos. Popular combos include low-profile baitcast reel combos such as the Orra, Pro, Silver, and Black; round-reel combos such as the Ambassadeur BCX; spinning-reel combos such as the Orra, Cardinal, Ike Dude, and Cardinal Bruiser; and spincast-reel combos such as the Abumatic. In addition to reels, rods, and combos, Abu Garcia offers decals, neoprene covers, reel lube, straight power handles, and reel oil.