Michelle Obama's Let's Move! Campaign
First Lady Michelle Obama has set an ambitious goal: to end the childhood-obesity epidemic within a generation. To do so she's advocating for better food labeling, encouraging increased physical activity, engineering access to nutritious food for all Americans, and demanding healthy food for our nation's schools. As she told us in June when Parents visited the White House, "The school piece remains a critical part [of the campaign], because millions of kids are getting two meals a day at school." The plan: fighting against the conventional wisdom that children won't eat food that's good for them by encouraging everything from school gardens to partnerships between local chefs and lunchroom staff.