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New York City event planner Amy Atlas has catered for Brooke Shields and Oprah, but at bake sales for her sons, Joshua, 4, and Zachary, 6, Atlas keeps it simple; a few of her treats don't even require cooking. Her other keys to sweet success? Sensible portions (most treats are 200 calories or less), a nut-free policy, and affordable prices. She often charges 50 to 75 cents apiece so buyers are apt to let you keep the change!
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