The 2012 American Baby Cover Contest

Void outside the 50 United States, District of Columbia and where prohibited. Do not proceed to enter if you are not at least 18 years of age and a legal resident of, and located within, one of the 50 United States or the District of Columbia at the time of entry. Internet access and photo uploading capability required to enter.

NO PURCHASE NECESSARY TO ENTER OR WIN.

Promotion Period: The "2012 American Baby" Photo Contest entry period begins at 12:00:01 AM Central Time ("C.T.") on September 18, 2011 and ends at 8:59 PM C.T. on November 26, 2011 (the "Entry Period").

THE PHOTO CONTEST: There are two (2) ways to enter

1. Americanbaby.com Entry: Visit www. americanbaby.com/cover and complete the registration form, then follow the links and instructions to upload one (1) album of up to six (6) current photos of your child between the ages of newborn and twelve (12) months as of the date of entry. Photos must be recent (taken within one month of entry), taken by entrant, unpublished and may not have won any prize or award. Photos must be .jpeg or .bmp image formats and cannot exceed 3 MB.

2. Facebook Entry: Visit Facebook.com/americanbabymag and click the Cover Contest tab. Complete the registration form and upload (1) album of up to six (6) current photos of your child between the ages of newborn and twelve (12) months as of the date of entry. Photos must be recent (taken within one month of entry), taken by entrant, unpublished and may not have won any prize or award. Photos must be .jpeg or .bmp image formats and cannot exceed 3 MB.

This Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing your information to Meredith Corporation, publisher of American Baby magazine, and not to Facebook. The information you provide will be used to administer the Promotion and register you as a member of the Parents.com family of websites.

LIMIT: One entry per household per eligible child. For entries of more than one eligible child in the household, the entry process must be completed separately for each child. No group entries.

PHOTO SUBMISSION GUIDELINES:

All entries are final upon submission. Entry materials may not contain brand names or trademarks. Sponsor reserves the right, in its sole discretion, to reject and/or disqualify any entries, subjects, or related materials that Sponsor deems to be nude, obscene, defamatory, profane, offensive, lewd, pornographic, false, misleading, deceptive, or otherwise inconsistent with its editorial standards, audience expectations, or reputational interests or that Sponsor believes may violate any applicable law or regulation or the rights of any third party. Sponsor reserves the right, in its sole discretion, to verify any element of any entry or related materials, request additional information and to disqualify any entrant whose participation may subject the contest, Sponsor, or Sponsor's advertisers, clients, or customers to controversy, negative publicity, scorn, or ridicule.

PHOTO CONTEST JUDGING AND WINNER SELECTION

There will be three (3) rounds of judging:

First Round - on or about December 8, 2011, ten (10) Semi-finalists will be selected from among all eligible entries by qualified judges appointed by Sponsor based on overall appearance of the child as shown in the photo(s) (34%), personality of child as expressed through the photo(s) (33%) and quality of photo(s) (33%). Sponsor reserves the right to select fewer than ten (10) Semi-finalists if, in its sole discretion, it does not receive a sufficient number of eligible and qualified entries. On or about December 9, 2011, potential Semi-finalists will be notified by email and/or telephone to confirm compliance with eligibility requirements and to submit by email, on or before December 14, 2011, at 11:59 p.m., C.T. five (5) additional non-professional photos of the child, taken between December 9, 2011, and December 14, 2011.

Second Round - on or about December 16, 2011, a qualified panel of judges appointed by Sponsor will select five (5) Finalists from among the ten (10) Semi-finalists by applying the same judging criteria as used in the First Round to the five (5) additional photos submitted by the Semi-finalists.

If a tie occurs in either round, the entry from among the tied entries having the highest score in the criterion of overall appearance of child will be deemed a Semi-finalist or Finalist. Decisions of judges are final and binding in all respects.

The five (5) Photo Contest Finalists will be notified by email, mail and/or telephone on or about December 16, 2011. To be eligible as a Photo Contest Finalist, each Photo Contest Finalist child and one (1) parent or guardian will be required to travel to New York for an American Baby magazine photo shoot (travel provided by Sponsor as part of Contest prize - see Photo Contest Finalist Prizing section below for details), departing on or about January 26, 2012 and returning on or about January 28, 2012. Failure to attend the photo shoot and/or travel on specified dates will result in disqualification. Sponsor, in its sole discretion, may disqualify a Finalist for any reason, including without limitation, behavior of Finalist's child at the photo shoot.

Third Round - on or about February 22, 2012, qualified judges appointed by Sponsor will select one (1) Photo Contest Grand Prize winner based on appearance of child as shown in the photo(s) from the photo shoot (50%) and personality of child as expressed through the photo(s) from the photo shoot (50%). In event of a tie, the photos of the tied Finalists from the photo shoot will be re-judged according to the criteria listed above by an additional judge who will serve as the tiebreaker.

READERS' CHOICE WEEKLY WINNER SELECTION

Ten (10) Readers' Choice weekly winners will be determined by visitor vote. Each week during the Entry Period, all entries received during that week (time frame specified below) will be entered in the American Baby Photo Faves photo viewing and voting area. For each weekly voting period, one (1) weekly Readers' Choice winner will be determined by highest number of votes. In the event of a tie among entries with the highest number of votes, a qualified panel of judges will determine the weekly Readers' Choice winner from among the tied entries based on photogenic appeal of the child. Each entrant will receive an email at the start of the voting week to notify them that their entry is in the Photo Faves gallery and to provide a specified url link to the entry for voting. There will be ten (10) weekly Readers' Choice winners. VOTE COUNTS DISPLAYED ONLINE MAY NOT BE ACCURATE. RESULTS ARE UNOFFICIAL UNTIL ALL ONLINE VOTES HAVE BEEN TALLIED AND VERIFIED BY SPONSOR.

Readers' Choice Photo Faves Entry and Voting Periods:

Week 1: For contest entries submitted between 9/18/2011 and 9:00 p.m. C.T. on 9/24/2011, the Photo Faves voting period begins 9/26/2011 at 12:00 a.m. C.T. and ends 10/2/2011 at 11:59 p.m. C.T.

Week 2: For contest entries submitted between 9:00:01 p.m. C.T. on 9/24/2011 and 10/1/2011 at 9:00 p.m. C.T., the Photo Faves voting period begins 10/3/2010 at 12:00 a.m. C.T. and ends 10/9/2011 at 11:59 p.m. C.T.

Week 3: For contest entries submitted between 9:00:01 p.m. C.T. 10/1/2011 and 10/8/2011 at 9:00 p.m. C.T., the Photo Faves voting period begins 10/10/2011 at 12:00 a.m. C.T. and ends 10/16/2011 at 11:59 p.m. C.T.

Week 4: For contest entries submitted between 9:00:01 p.m. C.T. on 10/8/2011 and 10/15/2011 9:00 p.m. C.T., the Photo Faves voting period begins 10/17/2011 at 12:00 a.m. C.T. and ends 10/23/2011 at 11:59 p.m. C.T.

Week 5: For contest entries submitted between 9:00:01 p.m. C.T. on 10/15/2011 and 10/22/2011 at 9:00 p.m. C.T., the Photo Faves voting period begins 10/24/2011 at 12:00 a.m. C.T. and ends 10/30/2011 at 11:59 p.m. C.T.

Week 6: For contest entries submitted between 9:00:01 p.m. C.T. on 10/22/2011 and 10/29/2011 at 9:00 p.m. C.T., the Photo Faves voting period begins 10/31/2011 at 12:00 a.m. C.T. and ends 11/6/2011 at 11:59 p.m. C.T.

Week 7: For contest entries submitted between 9:00:01 p.m. C.T. on 10/29/2011 and 11/5/2011 at 9:00 p.m. C.T., the Photo Faves voting period begins 11/7/2011 at 12:00 a.m. C.T. and ends 11/13/2011 at 11:59 p.m. C.T.

Week 8: For contest entries submitted between 9:00:01 p.m. C.T.11/5/2011 and 11/12/2011 at 9:00 p.m. C.T., the Photo Faves voting period begins 11/14/2010 at 12:00 a.m. C.T. and ends 11/20/2010 at 11:59 p.m. C.T.

Week 9: For contest entries submitted between 9:00:01 p.m. C.T. on 11/12/2010 and 11/19/2010 at 9:00 p.m. C.T., the Photo Faves voting period begins 11/21/2011 at 12:00 a.m. C.T. and ends 11/27/2011 at 11:59 p.m. C.T.

Week 10: For contest entries submitted between 9:00:01 p.m. C.T. on 11/19/2011 and 11/26/2011 at 9:00 p.m. C.T., the Photo Faves voting period begins 11/28/2011 at 12:00 a.m. C.T. and ends 12/4/2011 at 11:59 p.m. C.T.

WEEKLY READERS' CHOICE PRIZING:

The ten (10) weekly Readers' Choice winners will each receive a $250 gift card. Gift cards are subject to issuer restrictions.

PHOTO CONTEST FINALIST PRIZING:

The five (5) Photo Contest Finalists will each receive a photo shoot prize package, consisting of a trip package for Finalist child and one (1) parent/legal guardian to an American Baby photo shoot in January 2012, including roundtrip coach-class air transportation for one (1) adult and one (1) child from a major U.S. airport nearest Finalist's home (determined by Sponsor in its sole discretion) to New York, NY, approximate retail value ("ARV") $1,800.00; ground transportation between airport/hotel/photo shoot location, ARV $300.00; three (3) days and two (2) nights hotel (standard) accommodations at a hotel of Sponsor's choice (single room, double occupancy), ARV $750.00; and a daily stipend of $150.00 for food and expenses while in New York City, RV $450.00; total ARV of photo shoot prize package: $3,300.00. Final actual value at time of booking and travel may be substantially more or less depending on point of origin and ticket availability. Some restrictions may apply. All other expenses not listed including but not limited to additional meals, gratuities, incidentals, taxes, etc., are the sole responsibility of the Finalists.

Each Finalist will also receive a check in the amount of One Thousand Dollars ($1,000). Total ARV of Finalist Prize Package: Four Thousand Three Hundred Dollars ($4,300).

PHOTO CONTEST GRAND PRIZE:

The Grand Prize winner may be featured on the cover of a future issue of American Baby Magazine and, in addition to the Finalist prize package, will receive a $100 gift card. Gift card is subject to issuer restrictions. Appearance on the magazine cover is subject to Sponsor's sole discretion. Sponsor is not responsible for any circumstances that make it impractical or impossible to fulfill this element of the prize, which has no retail value. If it becomes impractical or impossible to fulfill this element, Sponsor will have fulfilled its prize obligation by having provided the remaining elements of the prize.

PROMOTION DETAILS:

ELIGIBILITY: Legal residents of the 50 United States, and the District of Columbia, 18 years of age or older who are the parent or legal guardian of the child depicted in the entry, are eligible to enter. Employees of Sponsor, and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Promotion and/or their respective agents, affiliates, subsidiaries and members of their immediate families or household members are not eligible to enter. "Immediate family members" shall mean parents, step-parents, children, step-children, siblings, step-siblings, or spouses. "Household members" shall mean people who share the same residence at least three months a year.

CONDITIONS/WARRANTIES: Entrants agree to be bound by Official Rules and agree that if any winner fails to provide proof of identity, refuses to provide documentation, is found to have violated the Official Rules or otherwise does not meet eligibility criteria, prize will be forfeited and awarded to an alternate winner. Entrants understand that Sponsor is not liable for injuries, losses or damages of any kind arising from participation in this promotion and acceptance, possession and use of prize. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the Promotion or in the announcement of the prizes. Decisions of Sponsor are final and binding in all respects.

Sponsor assumes no responsibility for entries it is unable to process due to network, hardware or other technical failures; or any other reason, or incomplete, damaged, misdirected or lost online entries. Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise in violation of these Official Rules. Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this promotion if not capable of completion as planned, including infection by computer virus, technical corruption, non-authorized human intervention, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, or integrity of the Promotion. In the event of cancellation, Sponsor reserves the right to select winners from among all eligible entries received prior to date of cancellation. The use of automated entry systems or any other conduct that impedes the integrity of the Promotion is prohibited. In the event of a dispute regarding online entry, entry will be deemed made by the holder of an established e-mail account associated with the entry.

RELEASES: By participating in this Promotion and accepting any prize that they may win, entrants agree to release Sponsor, its parent, subsidiary, affiliated and successor companies, advertising and promotion agencies and prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives and assigns (collectively, the "Released Parties") from any and all actions, claims, injury, loss or damage arising in any manner, directly or indirectly, from participation in this Promotion and/or acceptance or use of the prize.

Entrants authorize the Released Parties to use their name, voice, likeness, biographical data, city and state of residence and entry materials in all media now known or hereafter discovered, for any purpose, including without limitation, in connection with, and to promote, market or advertise the Promotion, in whole or in part, without review, approval, credit or attribution, notification or payment from or to entrant or any person or entity, worldwide, in perpetuity, or on a winner's list, if applicable, unless prohibited by law. Sponsor is not obligated to use any of the above-mentioned information or materials, but may do so and may edit such information or materials, at Sponsor's sole discretion, without further obligation or compensation.

By submitting entry materials, entrants certify that such materials are original and created by entrant, that entrants have the necessary rights, permission and authority to submit such materials, and, if applicable, that entrants maintain a valid copyright in the materials.

By submitting entry materials, entrants acknowledge that they understand and agree that the Released Parties' use of material containing features and elements similar to or identical with those contained in entrants' entry materials does not entitle entrants to any compensation. By entering, entrants waive any right of action against the Released Parties in connection with the Released Parties' use of any material (or any part thereof), whether or not the material contains features or elements similar or identical to those contained in entrants' entry materials.

PRIVACY: Registration for Sponsor's americanbaby.com website is required to enter the Photo Contest. When you register, we collect personally identifying information about you, including your name, mailing address, and email address. The information that you provide will be added to a centralized Sponsor database so that you will simultaneously be registered for Sponsor's other websites as well. By entering and providing the required registration information, you acknowledge that Sponsor may send you information, samples, or special offers it believes may be of interest to you about its publications or other complementary goods offered by Sponsor. Sponsor may also include your name and postal address in postal address lists that Sponsor sells or rents to third parties for marketing purposes. For more information about how Sponsor uses the information you provide, see Sponsor's privacy policy at www.americanbaby.com. IF YOU DO NOT WISH TO SHARE YOUR INFORMATION, PLEASE DO NOT ENTER THIS PROMOTION.

DISPUTE RESOLUTION: Except where prohibited, by participating, Promotion entrants agree that: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant(s) and Sponsor and its agents shall be governed by and construed exclusively in accordance with the laws of the State of New York without giving effect to any principles of conflicts of law of any jurisdiction. Entrant agrees that any action at law or in equity arising out of or relating to this Promotion, or awarding of the prizes, shall be filed only in the state or federal courts located in the State of New York and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such action. Except where prohibited, by participating in this Promotion, entrant agrees that: (a) any and all disputes, claims, and causes of action arising out of or connected with this Promotion, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Promotion but in no event attorneys' fees; and (c) under no circumstances will any participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you.

GENERAL: Except where prohibited by law, Contest Finalists will be required to complete and return an Affidavit of Eligibility/Ownership/Liability Release, Publicity Release and License of entry photographs within three (3) days of notification or the entry with the next highest score may become an alternate winner. If Contest winner notification is returned as undeliverable, the entry with the next highest score may become an alternate winner. Subject to all U.S. federal, state and local laws and regulations. Void where prohibited. Taxes on prizes are the sole responsibility of winners. Finalists will be issued an IRS 1099-MISC tax form in the amount of the actual prize retail value. Contest Finalists and grand prize winner names will be posted on americanbaby.com on or about March 31, 2012.