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We had 300+ moms (many of whom are beauty pros) test close to 500 recently launched makeup, skin-care, and hair products. Check out the 30 that met their high standards for convenience, performance, and value. Then make room for your new favorites.
Courtesy of Coppertone
Best Body Sunscreen
Coppertone Wet 'n Clear AccuSpray Sunscreen SPF 50+, $10
Multiple testers commented on how easily and evenly this sunscreen sprays on -- which in turn means it offers an excellent level of protection.
Courtesy of Dove
Best Body Wash
Dove Deep Moisture Nourishing Body Wash With NutriumMoisture, $7; amazon.com
"I loved the light, fresh scent and how clean and moisturized my skin felt," one mom tester raved.
Courtesy of Secret
Secret Clinical Strength With Adapts & Responds Technology, $10; pgshop.com
Hairstylist Kattia Solano, founder of Butterfly Studio Salon, in New York City, and mom of one, gave a stellar review to this antiperspirant/deodorant because "it provided longer sweat protection than the original version."
Courtesy of Skinfix
Best Body Moisturizer
Skinfix Daily Lotion, $20; target.com
"It's nongreasy and left my skin remarkably soft," said expert tester Robyn Gmyrek, M.D., a dermatologist in New York City and mom of two.
Courtesy of Jurlique
Best Sunless Tanner
Jurlique Sun Specialist Sunless Tanner, $36; beauty.com
Moms loved what this self-tanner didn't do: leave behind an unpleasant smell, streak, or stain.
Courtesy of Olay
Best Facial Sunscreen
Olay Total Effects Feather Weight Moisturizer SPF 15, $24; walgreens.com
"It gives moisture for the full day, plus it smells so pretty!" said expert tester AJ Lordet, a mom of one, stepmother of three, and colorist at Pierre Michel, a salon in New York City.
Courtesy of Soap & Glory
Best Anti-Aging Solution
Soap & Glory Make Yourself Youthful 6-in-1 Super Serum, $25; ulta.com
Moms agreed this serum lived up to its promise of making fine lines less noticeable.
Courtesy of Burt's Bees
Best Eye Cream
Burt's Bees Renewal Smoothing Eye Cream, $19; walmart.com
Testers were amazed by how well this eye cream diminished the signs of sleep deprivation: dark circles and puffiness.
Courtesy of Sephora Collection
Best Face Wash
Sephora Collection Total Purify & Cleanse Gel, $12; sephora.com
Expert tester Mona Gohara, M.D., a dermatologist in New Haven, Connecticut, and mom of two was wowed by this cleanser's makeup- removing ability.
Courtesy of Belif
Best Daytime Moisturizer
Belif The True Cream-Aqua Bomb, $38; sephora.com
One mom summed up this moisturizer's perks nicely: "It was like a drink of water for my skin. My face felt soft and moist all day, even after I applied makeup."
Courtesy of Garnier
Best Night Cream
Garnier Ultra-Lift Miracle Sleeping Cream, $17; ulta.com
Guess miracles do happen: After just one application of this moisturizer, one mom reported waking up to more luminous skin.
Courtesy of Eufora
Eufora Aloetherapy Soothing Hair-Body Cleanse, $24.50; eufora.net for salons
One tester told us: "This is the best shampoo I've ever used!"
Courtesy of Revlon
Courtesy of Schwarzkopf
Best Home Hair Color for Grays
Schwarzkopf Color Ultîme, $10; walmart.com
In addition to praising the great coverage, one tester said her hair felt softer and looked shinier than it did pre-dye.
Courtesy of Klorane
Best Dry Shampoo
Klorane Dry Shampoo With Oat Milk -- Natural Tint, $20; kloraneusa.com
One mom reported she was able to go an entire week without using regular shampoo while testing this product.
Courtesy of Sexy Hair
Big Sexy Hair Full Bloom Volumizing Blow Dry Spray, $20; sexyhair.com
"Amazing" was a word used among testers to describe the results they saw.
Courtesy of Fekkai
Best Curl Enhancer (Tie!)
Fekkai Soleil Beach Waves Tousling Spray, $20; fekkai.com
"I rated this spray a 10 because it gave my hair the right amount of texture and had a great scent," said one mom tester.
Courtesy of KMS California
Best Curl Enhancer (Tie!)
KMS California Curl Up Perfecting Lotion, $18; amazon.com
One satisfied tester said it kept her ringlets defined throughout the day.
Courtesy of Garnier
Garnier Fructis Sleek & Shine Brazilian Smooth Conditioner, $5.50; drugstore.com
Moms loved the frizz-free outcome.
Courtesy of Softsheen-Carson
Best Frizz Tamer
Optimum Amla Legend 10-in-1 Silky Blow-Out Elixir, $10; sallybeauty.com
"My new obsession!" said expert tester Jenn Falik, founder of the beauty and style website JennFalik.com, and mom of two in Westport, Connecticut.
Courtesy of Neutrogena
Neutrogena Nourishing Long Wear Eye Shadow + Built-In Primer, $9; target.com
Zero creasing, effortless blending, and an application pictorial on the back package were the reasons this eyeshadow quad stood out from the rest.
Courtesy of Flower
Flower That's So Kohl! Kohl Eyeliner, $8; walmart.com
Expert tester Rachel Hayes, a New York City mom of two and founder of the blog Pretty Impressed, gave this liner high marks because of its double-duty benefits. "It's great for creating a smoky eye, and if you apply it lightly and use the smudger, you can wear it as eyeshadow too. That means fewer items to lug around in your makeup case!"
Courtesy of L'Oreal Paris
L'Oréal Paris Infallible Pro-Last Lipcolor, $13; drugstore.com
"It wears like a stain but feels like a lip balm. Genius!" said expert tester Nuy Cho, a New York City mom of one, makeup artist, and founder of NuyBeauty.com.
Courtesy of Benefit
Benefit Roller Lash, $24; benefitcosmetics.com
"It held the curl in my naturally pin-straight lashes," said expert tester Suzy Gerstein, a New York City makeup artist and mom of one.
Courtesy of Mary Kay
Best Lip Gloss
Mary Kay NouriShine Plus Lip Gloss, $15; marykay.com
One tester was so blown away by the non-sticky feel and rich color of this gloss, she said she tossed out all her other lip products and just kept this one.
Courtesy of Clinique
Clinique Sculptionary Cheek Contouring Palette, $32; clinique.com
One mom tester commented: "With two small kids who are constantly touching my face, I was happy to see it was still on at the end of the day."
Courtesy of Purminerals
Best Brow Filler
Pürminerals Wake Up Brow Dual-Ended Brow Pencil, $24; purminerals.com
Natural-looking results and ease of application were the main selling points for this pencil/brush combo.
Courtesy of bareMinerals
Best Alphabet Cream
bareMinerals Complexion Rescue Tinted Hydrating Gel Cream Broad Spectrum SPF 30, $29; bareminerals.com
The reasons this tinted moisturizer prevailed? Testers appreciated its lightweight yet effective coverage and wide range of shades.
Courtesy of Urban Decay
Urban Decay Naked Skin Ultra Definition Powder Foundation, $36; urbandecay.com
Across the board, moms loved how smoothly this foundation blended into their skin, giving much credit to the convenient sponge applicator that comes in the case.
Courtesy of Urban Decay
Urban Decay Naked Skin Weightless Complete Coverage Concealer, $28; urbandecay.com
Dark spots and other imperfections didn't stand a chance with this concealer. One mom remarked, "I have dark spots, and this concealer helped them look way less noticeable. The liquid went on smoothly and didn't crease up. I give it a 10 out of 10!"
Originally published in the September 2015 issue of Parents magazine.