Mom.com: The Virtual Power of Moms

Parents Power Moms

They have thousands -- even millions -- of fans and Twitter followers. Media and marketers seek their opinions and imprimatur. In short, when these moms speak, people listen.

Heather Armstrong

Heather Armstrong

The irreverent humor and candor (along with amazing photographs) with which she documents her life as a SAHM has created a devoted audience -- she has 1.5 million followers on Twitter alone.

Gabrielle Blair

Gabrielle Blair

Her site focuses on the many places where motherhood, crafts, and design intersect. Blair's a mom of five and a cofounder of Kirtsy.com, a women focused alternative to the male-dominated Internet rating sites like Digg.com.

Beth Blecherman

Beth Blecherman

Blecherman spots trends and reviews family friendly gadgets. She's also a cofounder of the Silicon Valley Moms Group, a family of collaborative mom blogs covering local issues and events in cities across the country.

Stefania Pomponi Butler

Stefania Pomponi Butler

The influential parenting blog that she founded has a West Coast foodie meets snarky pop-culture vibe. She's also cofounder of the blog MOMocrats, which puts a progressive spin on family-related political issues.

Amy Allen Clark

Amy Allen Clark

Walmart mom and Kenmore Keep It Simple Team leader, Clark is the Interweb's frugal living and household and family-management expert. She founded the mom-empowerment site MomAdvice.com.

Liz Gumbinner & Kristen Chase

Liz Gumbinner and Kristen Chase

Their cheeky-but practical shopping/ trend-spotting blog is a trusted brand. With Gumbinner's Mom-101.com and Chase's Motherhood Uncensored.net, they've each carved out a personal following.

Isabel Kallman

Isabel Kallman

Kallman's brainchild combines momcentric lifestyle content, curated posts from other blogs, product reviews, and an "alphamom lab" that matches moms with companies who want their opinions.

Cooper Munroe & Emily McKhann

Cooper Munroe and Emily McKhann

Their community site has a change-the-world spirit. This vibrant space broadcasts constantly updated blog posts, news, and stories; it also advocates and champions issues that matter to mothers.

Jyl Johnson Pattee

Jyl Johnson Pattee

This community is for moms who want to make a difference -- from raising kids with character to bettering communities through social responsibility. She also hosts the popular weekly virtual Girls' Night Out (#gno) parties on Twitter

Renee Ross

Renee Ross

One of the 11 Walmart Moms recruited by the company to create content and buzz. After less than two years of blogging she has become a featured national speaker on blogging, marketing, and women of color

Join the Club!

Embrace your own online mom power.

Visit Parents' GoodyBlog.com to learn how to start your own blog, tackle Twitter, and change the world from your Facebook page.

Originally published in the February 2010 issue of Parents magazine.

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