Stop Being Brand Loyal and Save Money!
Do you want to save money? Then forgetting brand loyalty is a must. Now don’t hear me wrong, it’s not that I am against name brand products, it is simply that as a general rule, I am against spending extra money on name brand products. Let me explain.
One of the reasons I think that abandoning brand loyalty is important is simply because the similar generic product is almost always just as good as the name brand or at least good enough that you won’t mind the difference. For instance, I virtually never buy name brand cream soups because I can save at least $0.20 to $0.30 per can by buying store brand at Wal-mart or Aldi. And I for one can’t tell any difference- especially since I almost always use them in casseroles and dishes with other ingredients anyway. Same goes for store brand vegetable oil, eggs, butter, sour cream etc. And the amazing thing is that I have found several generic items that I actually prefer to their name brand counterparts. One of them is Aldi sour cream which I think is creamier and tastier than Daisy or Breakstone sour cream.
There are some things that I agree just simply aren’t quite as good as the name brand but that I am willing to fudge a bit on the flavor or quality for the sake of cost. Cereal is one of those things. I know that the name brand cereals are usually tastier but not enough that I am willing to spend a considerable amount more on them!
The second reason I think you should generally forget brand loyalty is related to using coupons. Now coupons are pretty much always for name brand products, right? So just what am I getting at here? Well, I am all about getting good deals and if I can get name brand products for the same price or cheaper than off-brand, hurray for me! But here is my point. If I think I MUST have Skippy brand peanut butter and so I pass over the coupon for Peter Pan brand peanut butter which with the coupon would be cheaper than both the store brand or the Skippy brand well,… then I am essentially wasting money.
Now I’ll be honest here and admit that there are a few things that I do like to use a certain brand of. Kraft mayonnaise happens to be one of them as does Scott toilet paper. Both of those we just prefer way better than any other brand. And there are a few recipes, including the ones for my chocolate chip cookies and my pie crust, that take Gold Metal flour and just don’t turn out right without it. So this is where I cut myself some slack and go ahead and become a bit of a brand snob. But it also means that I keep an eagle eye out sales and coupons on these items so that I can at least get them as inexpensively as possible.
So in short, I am not saying that you should NEVER buy name brand products or even that it’s wrong to have some things that you just LIKE better in a certain brand. My point is to be open minded about using other brands and I think often you’ll find out that you don’t even notice it is an off brand or the brand you don’t typically use. And you can save money in the process…which of course is really the whole point!
I’d love to hear your thoughts on the subject. Have you found generics that you like better than name brands? Do you think paying more for brand products is worth the extra cost?Add a Comment