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Classic Reading Rainbow Reinvented as iPad App

Friday, June 29th, 2012

LeVar Burton introduces Reading Rainbow app

For those who grew up watching LeVar Burton on Reading Rainbow, the classic show is back but in a new format as an iPad app designed for ages 3-9.  Like the original series that ran for 26 years on PBS, the app takes kids on real life adventures where they travel to islands to find books and videos that are suited to their age and interests.

“I come from a family of teachers, and when I was offered the opportunity to host Reading Rainbow in 1983, I recognized immediately the value in using technology to inspire kids to read,” said Burton. “Reading will never go out of style, but the tools used for learning are changing. I am excited to bring Reading Rainbow back so that parents who watched the show can now share that same feel-good experience with their own children but on a platform that resonates with today’s digital kids.”

The app is free to download and includes access to all themed islands, a preview of the entire Reading Rainbow library, the ability to select and read one free book, and watch island introductory videos that star LeVar Burton.  A subscription component is also available for $9.99/month or $29.99 for 6 months.  The subscription includes:

  • Access to the entire Reading Rainbow library
  • Video field trips featuring LeVar Burton
  • Interactive stories and play based book activities
  • Ability to collect stickers towards the reading reward program

ReadingRainbow.com offers a website and dashboard where parents can view the amount of time their child spent reading, the titles of books read, and receive suggestions for new stories based on the child’s interests. The Family Reading Time hints provide opportunities to discuss themes and lessons explored in each book.

Image courtesy of Reading Rainbow.

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