Friday, May 31st, 2013
The Life is good Kids Foundation provides an extraordinary amount of unique support for kids in need. To that end, I am sharing their announcement of their 2013 Life is good Festival, which presents two days of wonderful entertainment for kids and parents as a platform for raising over $1 million to support the many efforts of the foundation.
YO GABBA GABBA! to Headline Kids’ Lineup at the Life is good Festival to Raise Money for Kids in Need
Limited free kids’ tickets now available for the Sept. 21‐22 fundraising music festival at Prowse Farm, Canton, Mass.
May 16, 2013 (Boston) – Life is good®, the Boston-based lifestyle brand committed to spreading the power of optimism and helping kids in need, today announced YO GABBA GABBA! will headline the kids’ lineup at the 2013 Life is good Festival on Sept. 21-22 at Prowse Farm, Canton, Mass. Characters from the award winning live action television series and live stage show will perform on the main stage both days. There will also be performances from the stars of Ringling Bros. and Barnum & Bailey Circus®, Recess Monkey, and Josh and the Jamtones at the Festival. To make it easier for families to enjoy these top acts in kids’ entertainment, GoGo squeeZ, the leading 100 percent fruit, all-natural applesauce on the go, is providing a limited quantity of free kids’ tickets with the purchase of an adult ticket.
The Life is good Festival is a two-day celebration of music and optimism featuring activities for all ages and three stages of nationally known musical talent. The full artist lineup will be announced on June 17. One hundred percent of funds raised and all of Life is good’s net profits from the Festival, including Festival merchandise, will be donated to The Life is good Kids Foundation.
“As a company with a positive purpose, we’re making it easy for families to do what they love while supporting a great cause,” said Bert Jacobs, chief executive optimist for Life is good. “What makes this Festival unique is the community of fundraisers who come together to help kids in need.”
Individuals who purchase tickets are directed to a personal fundraising page, where they are encouraged to raise funds to support The Life is good Kids Foundation. Festival-goers who raise $500 or more will be rewarded with exclusive backstage hospitality, preferred concert viewing, artist meet and greets and other perks.
More than 30,000 fundraisers are expected to come together over the weekend with the goal of raising over $1 million for The Life is good Kids Foundation. The Life is good Kids Foundation directly funds the Life is good Playmakers program, which provides training and support to childcare professionals who use these tools to ensure that children grow up feeling safe, loved and joyful.
Tickets for the 2013 Life is good Festival are on sale now at Lifeisgood.com/Festival. Free kids’ tickets presented by GoGo squeeZ for ages 2-12 years are limited. Full priced kids’ tickets will be $20 for one day or $35 for a two-day pass. Life is good offers free admission for kids under 2 years. Adult tickets are $65 for one day or $120 for a two-day pass.
For more information about the Life is good Festival or to purchase tickets, please visit Lifeisgood.com/Festival.
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Thursday, May 9th, 2013
We all know that it is critical for kids of all ages to play. And we know that play can take many forms. But there’s a deeper idea about the importance for kids to learn how to be playful – and how that spirit should permeate their development.
Such is the advice given by Steve Gross, Executive Director – and Chief Playmaker – of The Life is good Playmakers, the action arm of The Life is good Kids Foundation, a nonprofit organization established by Life is good to raise money to help kids in need. Life is good is a company with a positive purpose and is committed to spreading the power of optimism and donating 10% of its net profits to helping kids in need through The Life is good Kids Foundation.
Steve Gross, Chief Playmaker, Life is good Playmakers
The Life is good Kids Foundation directly funds the Life is good Playmakers program. The Life is good Playmakers provide training and support to childcare professionals, who use these tools to ensure that children grow up feeling safe, loved and joyful.
Steve certainly champions the essential nature of play in a kid’s life (“Children need food and water to survive, but to truly live, they’ve gotta play”). But he points out that we often get the message that play happens in a designated time and space and includes specific activities – which means much of the time we don’t harness the power of playfulness in the majority of moments in a kid’s everyday life. He suggests that we want kids to develop the trait of playfulness as a style they bring to everything they do. Steve defines playfulness as “the motivation to freely and joyfully engage with, connect with, and explore the surrounding world.” It’s an attitude, and a style, that provides a cognitive and emotional platform for kids to embrace themselves and fuel for them to bring themselves to the world in a positive way.
Four ingredients make up Steve’s recipe for playfulness:
AFFECT: Kids need to experience joyfulness in their everyday moments – not just the time that’s “reserved” for play. Most of the opportunities for “play” happen in real time. Steve gives a wonderful example of how getting a kid ready to go to play is an ideal time to promote joyfulness – and also a moment that often turns in the other direction for parents. Rather than getting stressed about making sure a toddler has their shoes on and their coat ready, how about treating THAT time as the time to get silly and experience joy and anticipation. It may be even more fun than when you actually get outside to “play.” It’s these little moments that define the affective climate for a child – and bringing anticipation, lightness, joy, and overt silliness to the everyday tasks infuses a kid with a playful spirit that makes most of the day feel like play rather than the other way around.
SOCIAL CONNECTION: Interacting with people is play. It’s as important – if not more important – that your kid is looking at you and seeing you laugh and smile and express joy when you are playing than being engaged in the play itself. Think about all the moments you have to simply talk to your kid – especially babies and toddlers. Don’t underestimate how fun and rewarding (at a very deep level) it is for your kid to explore your face and your emotions and your tone of voice. It’s a constant stream of engaging content for them that they could never find in a toy or a device. So Steve proposes that treating the everyday interaction moments as opportunities to cultivate joyfulness helps a kid discover the power of social connection.
INTERNAL CONTROL: Steve suggests that kids need to feel like they are in control of themselves, and that the world is a safe place for them. They need to feel like they can explore without fear of bad consequences. Sure, you need to keep your kid safe. But a constant stream of “No No No” communicates two things to a little one: the world isn’t safe to explore, and your little one is not competent enough to explore it. One of the tricks of the trade is to practice redirection: rather than saying “Don’t do that!” focus on saying, “Do this instead!” Cultivate the curiosity and direct it in a safe way. That way, you are following Steve’s advice by showing your kid how to explore the world in a safe manner and you are making them feel like they can – and should – follow their instincts to do that.
ACTIVE ENGAGEMENT: One of the wonderful deliverables of playfulness is the ability to be focused and get in the flow of an activity – whatever that activity happens to be. Steve’s conception of active engagement is a core part of what we think of as creativity. Kids need to get lost in the moment, block out everything else, and just follow where the experience takes them. As Steve points out, this doesn’t just happen during what we think of as “play” (although those are of course opportune times to witness this). For younger kids, it can be looking at rocks, following a bug, watching mom put on lipstick, or playing with a zipper on a pocketbook. For older kids, “play” can involve math, English, science, music – whatever turns them on. This all goes to Steve’s overriding message – it’s all about kids bringing a sense of playfulness to everything they do.
In the busy world we live in, we often think it is difficult to find time to play with our kids and give our kids opportunities to play. But if we embrace the philosophy of Steve Gross – Executive Director AND Chief Playmaker of the Life is good Playmakers– we see that we actually have more than enough time to infuse our kids with a sense of playfulness, and a trait that will serve them well for their entire lifetime.
Steve in Haiti
Images courtesy of Life is good
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