Thursday, July 10th, 2014
The feminine care company, Always, is trying to change how we think about the phrase “like a girl.” They recently came out with a new campaign to support their cause. Since it debuted on June 26, the #LikeAGirl video message has been viewed about 32 million times on YouTube.
In the video, people are asked to perform certain actions as a girl. Both men and women run, throw, and fight in a dramatically negative, weak, and ditzy way. Then young girls are asked the same questions. They perform in a way that gave me chills, filled with strength and confidence.
Watching this made me immediately think of my 16-year-old sister, Kendall. She is the most athletic person I know. Most of her life has been spent on sports teams—from softball to cheerleading. As stated in the commercial, “a girl’s confidence plummets during puberty.” At 12, my sister won a national championship with her competitive cheer team. As a base, she lifted girls the same size as her to do elaborate stunts. But my sister has never valued her athleticism. We grew up in a town that glorifies football players. Girls sports, on the other hand, are side notes. Even though she went to cheer practice six days a week for the past six years and runs three miles a day, Kendall does not have as much pride in her athleticism as a boy her age with the same athletic drive as her would. The highlights in her hair and the shirt she just bought at the mall seem to be more laudable than the amount of flips she can do without stopping and how fast she can go around the track.
But my sister isn’t the only girl who feels this way. Girls’ athleticism is generally undervalued. #LikeAGirl proves this. Most of all, the underlying message is doing things like a girl makes one appear weaker than boys.
Doing things like a girl truly means doing things like my sister—with persistence, passion, and focus. It means achieving goals and not being afraid to show strength. No matter how old your daughter is, fostering confidence in her physical skills is essential and to encourage her to be proud of being a girl.
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