Posts Tagged ‘ Toys R Us ’

Toys ‘R’ Us in U.K. to Stop Gendered Marketing

Tuesday, September 10th, 2013

Toys ‘R’ Us stores in the United Kingdom have announced they will no longer stock toys according to gender, avoiding sections labeled “Boys” and “Girls.”  The announcement is in response to an organization called “Let Toys Be Toys,” which advocates for gender-neutral toy marketing in order to encourage children to use their imaginations and find ways to enjoy all sorts of toys.  More from The Huffington Post:

“We’re delighted to be working so closely with a major toy retailer and believe that there is much common ground here,” Megan Perryman, a Let Toys Be Toys campaigner, said in a press release. “Even in 2013, boys and girls are still growing up being told that certain toys are ‘for’ them, while others are not. This is not only confusing but extremely limiting, as it strongly shapes their ideas about who they are and who they can go on to become. We look forward to seeing Toys ‘R’ Us lead the way to a more inclusive future for boys and girls.”

Toys “R” Us has attempted to put aside stereotypes in the past. In 2012, the U.S.-based company’s Swedish branch gained attention when images in its Christmas catalog challenged traditional gender roles.

According to the Let Toys Be Toys release, other U.K. retailers including Tesco, Sainsbury’s, Boots, The Entertainer and TJ Maxx have agreed to remove “boy” and “girl” signs from their stores in response to the campaign.

Image: Stuffed toys, via Shutterstock

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Lawsuits Allege Poor Safety Record for Bumbo Chair

Friday, December 16th, 2011

A number of lawsuits have been filed in the past year against Bumbo, the makers of a molded plastic chair designed to support babies as they learn to sit upright.  The most recent, Reuters reports, involves a family whose 9-month-old child suffered a skull fracture after falling out of the chair, which had been placed on a table.  The new suit comes after a 2007 recall, which resulted in the company adding warning labels to the product, and a November warning from the Consumer Product Safety Commission that placing the seats on elevated surfaces place children at risk.

The most recent lawsuit alleges that Bumbo has not taken extensive enough steps to make their product safer–the warning label simply cautions against placing the seats on elevated surfaces–and that the retail chain Toys ‘R Us was negligent in stocking an item that is known to have safety risks.

Bumbo argues that the instructions that come with the seat are clear, and that if used as intended, the product is perfectly safe.  “The Bumbo baby seat is a safe product for infants when it is used as intended: on the floor and never on an elevated surface,” the company said in a statement. “Children should always been closely supervised when they are in the Bumbo seat.”

But Ross Cunningham, the attorney for the family of the 9-month-old, says in the lawsuit that there are a number of safety precautions that Bumbo could and should have taken to prevent injuries:  “Specifically, Bumbo could have incorporated any combination of the following design changes: made the Bumbo Baby Sitter wider at the base, raised the side and back walls of the seat, installed a bulbous pommel on top of the post in between the child’s legs, and incorporated a safety harness, seatbelt or other securing device…that would sit low and tight across the child’s hips. These, and possibly other design improvements, would have prevented a child like (Colby) Ferrell from falling out of the Bumbo Baby Sitter.”

(Image via: http://bumbo.com/)

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