Posts Tagged ‘ Mars Inc. ’

Mom’s Petition to Change M&Ms’ Colors Gains Traction

Wednesday, January 8th, 2014

A Change.org petition appealing to Mars, Inc. to stop using artificial food dyes in their iconic M&M candies has garnered more than 145,000 signatures.  In Europe, M&Ms are colored using naturally derived dyes, and some parents and scientists link artificial dyes to behavioral issues in kids.  More on the petition from CNN.com:

[Renee] Shutters says her son Trenton showed noticeable improvements in mood and attention span after she removed artificial coloring from his diet a few years ago. M&Ms were his favorite candy.

“I just could not believe that something so small could make that big of a difference,” Shutters says.

European lawmakers moved to require warning labels on foods containing certain artificial colorings after a 2007 study found a slight increase in hyperactivity among children consuming a mixture of the dyes and a preservative.

The required label reads: “May have an adverse effect on activity and attention in children.”

The move came despite the European Food Safety Authority’s conclusion that the UK study “provides limited evidence” and “cannot be used as a basis for altering the (accepted daily intake) of the respective food (colors).”

Instead of adding the warning, most manufacturers voluntarily switched to dyes derived from natural sources, such as beets or annatto for red, carrots for orange and saffron for yellow.

In the United States, the Food and Drug Administration has declined to implement tougher regulations but acknowledged that “certain susceptible children with Attention Deficit/Hyperactivity Disorder and other problem behaviors” may have their condition “exacerbated by exposure to a number of substances in food, including, but not limited to, synthetic color additives.”

The effects on behavior “appear to be due to a unique intolerance to these substances and not to any inherent neurotoxic properties,” the FDA said in 2011.

Michael Jacobson, executive director of the Center for Science in the Public Interest, says the FDA and big business need to take action.

“The Food and Drug Administration should protect the public’s health by banning food dyes,” Jacobson says. “Companies of course could remove dyes voluntarily, switching to safer natural colorings, and a few big companies are beginning to do it.”

Image: Candy coated chocolates, via Shutterstock

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