Friday, November 9th, 2012
Sweden’s government has drafted legislation that would prevent images of babies from appearing in formula ads, the Huffington Post reports. Ads for formula would only be permitted in scientific journals, and free samples or discounts on the product would be prohibited, as well. Supporters cite research lauding the health benefits babies derived from breast milk, including antibodies associated with fewer colds, healthier digestive systems, and decreased likelihood of developing allergies. Critics argue that reiterating the idea that “the breast is best” is harshly judgmental towards women who are unable or choose not to nurse. If the bill is passed, the law would take effect in August 2013.
Image: Baby drinking from bottle via Shutterstock