Friday, November 18th, 2011
In the wake of a spate of infant deaths among those who were “co-sleeping” in a bed next to their parents, Milwaukee officials have launched an aggressive ad campaign designed to shock parents into heeding safe sleep recommendations.
Nine infants have died in the city this year, the latest just 7 weeks old, the Milwaukee Journal Sentinel reports. The ad the city unveiled depicts an infant in a bed next to a large butcher knife, alongside a caption that reads, “Your baby sleeping with you can be just as dangerous.” The city has set a goal of reducing the infant death rate to an historic low by 2017, including eliminating racial disparities in the death rate.
From the Journal Sentinel:
“We as adults who love babies love the thought of a baby in bed,” [Milwaukee Mayor Tom] Barrett said.
“Cuddling a baby is very nurturing,” he said.
But if it takes a raw message to get the point across that babies must sleep alone, on their backs, in their own cribs, the ad is not too shocking, the mayor said.
“Co-sleeping deaths are the most preventable form of infant death in this community,” Barrett said.
“Is it shocking? Is it provocative?” asked Baker, the health commissioner.
“Yes. But what is even more shocking and provocative is that 30 developed and underdeveloped countries have better (infant death) rates than Milwaukee.”
(image via: http://www.jsonline.com/)
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Wednesday, October 19th, 2011
Sudden Infant Death Syndrome (SIDS), where infants die of unexplained cause before age 1, has declined dramatically since 1992, when the American Academy of Pediatrics started recommending that babies be placed on their backs to sleep. But at its annual meeting in Boston this week, the AAP said that sleep-related deaths for other reasons, including entrapment or suffocation, have been on the rise, prompting the group to issue new guidelines for safe sleep.
The group made the following recommendations:
- Always place your baby on his or her back for every sleep time.
- Always use a firm sleep surface. Car seats and other sitting devices are not recommended for routine sleep.
- The baby should sleep in the same room as the parents, but not in the same bed (room-sharing without bed-sharing).
- Keep soft objects or loose bedding out of the crib. This includes pillows, blankets, and bumper pads.
- Wedges and positioners should not be used.
- Pregnant woman should receive regular prenatal care.
- Don’t smoke during pregnancy or after birth.
- Breastfeeding is recommended.
- Offer a pacifier at nap time and bedtime.
- Avoid covering the infant’s head or overheating.
- Do not use home monitors or commercial devices marketed to reduce the risk of SIDS.
- Infants should receive all recommended vaccinations.
- Supervised, awake tummy time is recommended daily to facilitate development and minimize the occurrence of positional plagiocephaly (flat heads).
For more, visit the AAP website http://www.healthychildren.org/.
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