Posts Tagged ‘ eating ’

Toddlers’ Brand Recognition Higher Among Unhealthy Foods

Monday, June 9th, 2014

Young kids start recognizing foods according to brand names between ages 3 and 4, a new Irish study has found–and their brand recognition is higher among unhealthy foods.  Reuters has more:

Food-brand knowledge predicts what kids will ask for later, said lead author Mimi Tatlow-Golden of the School of Psychology at University College Dublin.

The study included 172 children in Ireland, ages three to five years old, a quarter of whom were from Northern Ireland, where marketing regulations differ from the rest of the country.

Just over half of the kids attended school in a disadvantaged community, according to local government and education department data.

Parents filled out questionnaires about family demographics, eating habits and children’s TV viewing alone and with others.

Researchers surveyed the kids at school one at a time, showing them nine food brand logos and product images, four belonging to healthy foods and five to less healthy foods, all of which are widely advertised in Ireland.

The researchers first asked kids if they knew the brand name of a food based on the logo, then if they knew what kind of food it was, then if they could match the brand logo to a picture of the correct food product.

Kids’ scores on the brand questions rose for all types of foods between ages three and five, the authors report in the journal Appetite. On average, kids could name about a third of the brands, name the product type of half the brands and correctly match the images of almost two-thirds of the brands.

At all ages, kids were better at recognizing the less healthy foods. Their knowledge of unhealthy foods was most strongly predicted by how much unhealthy food their parents ate, and was not predicted by TV time or their mother’s education level, the researchers found.

“We definitely couldn’t conclude that marketing doesn’t work, we just need to look beyond TV,” Sandra Jones, director of the Center for Health Initiatives at the University of Wollongong in Australia, told Reuters Health.

Some of the healthy brands in the study, like Frube flavored yogurt in a tube and Cheestring string cheese, only refer to one specific food product, whereas the unhealthy brands, which included Cadbury’s, McDonalds and Coca-Cola, produce a wide range of products, she noted. This could have skewed the results, said Jones, who was not involved in the research.

Image: Boy eating candy, via Shutterstock

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Kids Who Sleep Less May Eat More

Monday, November 11th, 2013

Children who don’t get an adequate amount of sleep each night may be at higher risk of obesity, according to a new study published in the journal Pediatrics.  More from The New York Times:

Researchers randomly divided 37 children aged 8 to 11 into two groups. Each group increased their habitual time in bed by an hour and a half per night for one week, then decreased their time by the same amount the next week. They wore electronic devices to measure sleep time, were assessed for daily food intake three times a week, and had blood tests to measure leptin, a hormone that affects hunger, and high levels of which correlate with fat tissue accumulations.

Children consumed 134 calories fewer each day during the increased sleep week than the during the week with less sleep. Fasting leptin levels were lower when the children slept more and, over all, the children’s weight averaged about a half pound less at the end of long sleep weeks than short ones.

Image: Child eating, via Shutterstock

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