Posts Tagged ‘ alopecia ’

Mattel Announces Plans to Make Bald Barbie

Monday, April 2nd, 2012

In response to a Facebook campaign that garnered more than 150,000 supporters, the toymaker Mattel has announced it will make a bald doll as part of the Barbie franchise to offer support for children who are either going through cancer treatment or living with a condition that causes them to lose their hair.

On its Facebook page, Mattel announced that the doll will be released next year directly to children’s hospitals, but not to the public:

Play is vital for children, especially during difficult times. We are pleased to share with our community that next year we will be producing a fashion doll, that will be a friend of Barbie, which will include wigs, hats, scarves and other fashion accessories to provide girls with a traditional fashion play experience. For those girls who choose, the wigs and head coverings can be interchanged or completely removed. We will work with our longstanding partner, the Children’s Hospital Association, to donate and distribute the dolls exclusively to children’s hospitals directly reaching girls who are most affected by hair loss. A limited number of dolls and monetary donations will also be made to CureSearch for Children’s Cancer and the National Alopecia Areata Foundation.

The group that petitioned Mattel also is collecting signatures to urge toymaker Hasbro to create a bald GI Joe doll.

Image: Mattel logo, via http://logos.wikia.com/

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