Toy Rental Trend Taking off This Holiday Season
Parents who are contemplating what to buy their children for the holidays have a new option: toy rentals. A growing number of companies are offering rental toys using the Netflix model of monthly fees and easy returns, so that families can have fun opening holiday gifts, but not permanently overflow the toy room. An MSNBC.com blog reports:
Call it the season of regiving. Toy rental is part of a growing trend in recent years for renting everything from designer handbags to big-screen TVs.
It’s about stretching your holiday dollars further, said Nikki Pope, founder and CEO of Toygaroo, a toy rental company with 11 employees that launched a year-and-a-half ago.
“We don’t do tricycles and dollhouses, but we do filler toys that moms and dads feel pressured to put under the tree,” she said. Things like puzzles, educational electronic games, and wooden toys.
Pope compared her company to DVD rental giant Netflix. Members pay from $24.99 a month for four toys up to $50 for eight toys, and every box that ships contains $120 to $300 in merchandise. Toys offered include everything from products that carry well-known brand names such as Fisher-Price to items from lesser-known toy makers that don’t show up at Toys R Us. If a customer wants to swap out a toy during any given month that can be done for an additional charge.
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