Wednesday, May 29th, 2013
In an effort to connect with its customers, Coca-Cola is going the way of the personalized-pencil kiosk at the mall, and offering bottles with customers’ names on them. As part of their “Share a Coke” campaign, some bottles are personalized, saying “Share a Coke with Stephanie.” Or some other such name.
But their move to call out customers by name isn’t so simple. In Israel and in Sweden, Mohammed is banned as a Coke bottle name—a move which is causing a furor in Israel, where it’s being viewed as exclusionary and political. But in Sweden, which has a significant Muslim community, they’ve actually requested that such a holy name not be included on something so commercial. (I’m sure, though, that there may be a Mohammed or two there who wished they could find their own “personalized” bottle.)
Regardless, odds are there are going to be many people who don’t happen to find their name on their soda—and so those of us whose names aren’t featured on the bottles will just have to go ahead and buy Jessica’s or Michael’s.
What do you think? Would you be more inclined to buy a Diet Coke if your name or your baby’s name was on the bottle? Or do you think this is just another cheesy attempt by a major corporation to get your hard-earned dollars? And do you think that banning certain names, like Mohammed, just creates more problems than it’s worth?
Image: Coca-Cola logo by hans engbers / Shutterstock.com