Tuesday, June 12th, 2012
The offer of the day on Groupon isn’t half-price diapers or a discounted photo package. It’s giving Groupon the privilege of naming your baby for you—using their completely made-up name, Clembough. The price for letting the “official World’s Foremost Authority in Baby Naming™” name your baby? A cool grand!
This all-in-good-fun faux deal has already attracted one buyer, but this isn’t even the first time that parents have—either for free or for cold, hard cash—let corporations in on their baby naming. There was a family who offered the naming rights to their child for $500,000—and attracted some interest, though ultimately no takers. (Their kid was finally given the name Zane.) But there were others who were more successful. One set of parents, presented in Morgan Spurlock’s documentary about the invasiveness of advertising, POM Wonderful Presents The Greatest Movie Ever Sold, gave their kid the moniker “GoldenPlaceDotCom Silverman” after the online gambling site paid them just $15,000.
Of course, some parents are willing to offer product placement for absolutely free—especially if it’s something they love, or something they covet. That’s how you get kids named after luxury products, like Chanel, Porsche, Lexus and Armani. And after all, didn’t Gwyneth Paltrow and Chris Martin name their daughter after a computer company? (Or maybe it really was just the fruit….)
At least this Groupon deal doesn’t require you to actually name your kid Groupon (though I can’t say for sure that “Clembough” is all that big an improvement on a corporate name). But at least you’d be likely to have the only Clembough in your class—as long as the other buyer of the deal doesn’t live in your area.
So, what do you think? Would you be willing to give a corporation naming rights to your first born? And is the name “Clembough” worth $1,000 to you?
Photo: Baby boy with money, vfoto / ShutterstockAdd a Comment