Posts Tagged ‘ nike ad ’

Childhood Obesity: Mom of Inspirational Nike Ad Star Doesn’t Get It

Monday, August 13th, 2012

“At any point did you worry…that some people might [say], ‘Wow that kid’s really overweight and he’s only 12″?

Matt Lauer asked this startling question during an interview with Nathan Sorrell, the 200-pound, 5′ 3″ star of Nike’s Olympic ad campaign “Find Your Greatness,” and his mother on the Today Show this morning. The 12-year-old was chosen to participate in the campaign, which shows him running down a lone highway while a narrator talks about how we’re all capable of achieving greatness.

I love Nathan’s heart and his drive. I think that it’s great that he’s inspired to get into shape after participating in this ad. And I think that he’s an awesome role model for anyone who is trying to lose weight. I wish I could hug him. But it made me sick that he was in a position where he had to answer such a humiliating question on national TV.

I thought about the interview as I dropped Mason off at school (thankfully there was no vomiting incident this morning), stood in line at Starbucks for my  latte, and rode the elevator up to my office at work. The more I thought about it, the angrier I felt. By the time I logged onto my computer I was outraged.

Where were his parents while he was packing on the pounds? He didn’t become obese overnight. In fact, Nathan was so out of shape that he had to stop and vomit on the side of the road during the shoot, according to an ABC News report.

During the interview, Nathan’s mom Monica said that she was “wowed that Nike picked Nathan for their ad” and said that it was “something else to see your son on TV during the Olympics,” however, she seemed to be missing one critical detail: Her 12-year-old was in the ad, on TV, because he’s obese. She never once acknowledged that Nathan is facing a major health crisis for which she is at least partially responsible. Nor did she speak about how she’d help Nathan stay inspired to get fit.

Maybe you’re agreeing with me right now, or maybe you’re thinking that I’m being a mean, judgey mom. But when it comes to a child’s health, even if it isn’t my own child, I can’t help it. Childhood obesity is a major crisis in this country and we as parents are in a very powerful position to put an end to it. So why are so many of us dropping the ball?

I hope that Nathan gets healthy, and seeing his tremendous spirit on TV, I’m betting he will. I’d love to see a fit Nathan run in a follow-up Nike ad.

I also hope that his mom wakes up and does her part to help him succeed. Make him nutritious meals. Get out there and jog with him. Remind him that he was great even before Nike put him on TV. Get him healthy now, before it’s too late.

Photo: Sign via Stacie Stauff Smith Photography via Shutterstock.com

Add a Comment