Monday, March 25th, 2013
We get lots of packages here, promoting all kinds of products. Some of them are innovative; lots of them are not. But even when the product is really cool, the accompanying pitch letter is rarely anything memorable. They almost never make us laugh. But last week a box of candy arrived with the letter you see at right, and it cracked me up.
“… For years, I have been hopping around giving out candy, and I never read the labels. Well, recently I did, and it make my fur stand straight up. I have been a bad, bad bunny…”
The candy, from a company called UNREAL, prides itself on making the classics (Snickers, Milky Way, M&Ms, etc) but with fewer ingredients and more natural ingredients. No corn syrup, no hydrogenated oils, and so on. These remakes have fewer calories and fat and sugar, too–but UNREAL’s serving sizes are also slightly smaller, so this wouldn’t be the main reason you’d make the switch.
This is all well and good, you’re saying, but how does the candy taste? The “faux” Snickers and Milky Way bars were good. But the UNREAL version of a peanut butter cup is what rocked my world. As a PB cup enthusiast, I’ve had every non-Reese’s version there is. Nothing has compared, but I swear, UNREAL’s, known as “UNREAL 77,” might actually be better. I say this as someone who’s had the crushing disappointment of biting into a Reese’s only to discover that the peanut butter is totally dried out and powdery. (Fellow PB cup lovers: Is there anything worse?) Each of the UNREAL cups were filled with creamy peanut butter that didn’t taste overly salty.
Before you stock up for Easter, see if you can get your hands on some UNREAL, and do your own taste test. Find out where it’s sold here.Add a Comment