Thursday, June 13th, 2013
Want your kid to eat broccoli and brussels sprouts? Paul Lindley, a British father of two, created Ella’s Kitchen in 2006 to do just that. His goal was to encourage his daughter to explore new foods and, hopefully, banish picky-ness. The organic baby food creator just released The Cookbook: The Red One, which just might get your kids to like their veggies, too.
Q: Why did you write this cookbook?
A: Involving children with cooking and food at an early age can help shape their future relationships with food. The Cook Book: The Red One features fun ideas and creative activities that allow little ones to experience healthy foods outside of mealtimes, from getting creative with vegetable prints to playing at a “Cool Kiddie Café.” We offer ways for children to learn more about fruit and vegetables using all their senses, to help them develop healthy eating habits that last a lifetime.
Q: What is Ella’s Kitchen? What products do you offer and how did you get started?
A: I launched Ella’s Kitchen in 2006 to help babies and toddlers enjoy eating healthy food. I had an understanding of what makes children tick from being a parent myself, as well as from my experience working at Nickelodeon.
I was inspired to set up Ella’s Kitchen by my own experiences in weaning Ella. I passionately believe that all kids should have the opportunity to discover that healthy food can be fun, tasty, and cool.
At Ella’s Kitchen we believe that little ones eat using all of their senses, and therefore it was important for us to produce foods that not only taste great, but are bright, tactile and fun. We always approach healthy eating from a child’s perspective and take simple, natural ingredients to create foods and packaging that really connect with kids and their parents – helping them through the entire weaning process.
Q: There is a large element for children in this book. The illustrations are playful and fun and there are drawings to color. Why was this important to include?
A: We always approach everything we do from a child’s perspective and our cookbook is no different. The book is for the whole family and the easy instructions, clever shortcuts and fun activities allow little ones to engage with healthy foods outside of mealtimes. It’s all about getting children hands-on and messy in the kitchen from a young age.
Q: Why is organic, fresh, and homemade so important to you?
A: Organic food is better because it comes from carefully monitored sources with high standards in quality but habits—both good and bad—are formed in the earliest years of a child’s life. It’s crucial to start a healthy diet from a young age. Develop healthy eating habits by getting your little one involved in food; let her help during the cooking process and make yummy homemade dishes together.
Q: How and why did you get into food and cooking?
A: I’ve always loved cooking. Even as a child of 6 years-old, I used to help my mum make surprise birthday cakes! Then when Ella was born, I—like any parent—struggled at times to get her to eat certain foods. So I designed games to make mealtime fun. In our home, meals have always been messy, noisy, interactive events. The whole family enjoys the experience of creating dishes together. Sitting down to enjoy them always makes me smile.
Q: Your personal inspiration came from your children, Ella and Paddy. Did they help in the creation of the book? Did they create any recipes?
A: Two of the recipes in the new cookbook are my family’s own, including Ella’s Dad’s Sweet + Sour Prawns and Ella’s Mum’s Easy Chicken Curry. We first made the chicken curry when Ella was just three years old and she’s loved it ever since, as it’s mild, sweet and creamy. Ella and Paddy were involved in tasting lots of recipes when we were experimenting with ideas!
Q: Ella, now 13, wrote the book’s Foreword and has been in the kitchen since age 4. Does she have goals to pursue cooking professionally in the future?
A: Ella’s favorite school subject is Food Technology, so you never know! At this stage in her life she’s busy having fun with her friends. All we wish is that when she grows up, she does something that she’s passionate about and believes in.
Q: Your recipes are family-friendly, but some have unexpected flavor combos—do you have certain chefs or books that you look to? Where do you find culinary inspiration?
A: The inspiration for our recipes came in lots of different forms; from real mums and dads, friends and family, and our ever-so-clever recipe developer Emma Jane Frost. Our team of nutritionists selected and approved every recipe to ensure that kids have balanced meals to help them grow.
Q: You have tips on preventing picky-ness, but what advice do you give parents who already have picky eaters?
A: Help your kids use all of their senses when exploring new foods—this will teach them to love healthy food from the start! The key is to be patient and persistent. Little ones have three times as many taste buds as adults, which leads to a taste intensity of up to 10 times that of an adult. As a result, both sweet and bitter tastes are exaggerated, often leading to immediate rejection of brussel sprouts and broccoli. It can take 10 separate experiences of a new taste before it’s accepted, so don’t give up after the first couple of times! Keep going and your little one will eat up their vegetables in no time.
Q: Growing up, who did most of the cooking in your family? What was a typical weeknight meal like?
A: I grew up in Sheffield, England and it was my mum who did most of the cooking. Her crispy Yorkshire puddings were a big favourite in our house – whether filled with sausages and gravy during the week or as part of a family roast with meat and loads of veg at the weekend. I can still hear the crunch they made when I close my eyes now!
Q: If you could only eat one meal for the rest of your life what would it be and why?
A: It’d have to be my mum’s Yorkshire puddings now that it’s in my mind – Mmmm! There are so many different things to fill them with that I’d never get bored. Ella and Paddy love them too and I’m sure we’d have fun experimenting with new things to put in them!
Q: What other important things should our readers know about you or the book?
A: At Ella’s we always try to look at life from a child’s point of view: with an open mind and with all our senses. My strong belief is that the more a young child is involved with his or her food, whether that’s choosing it, preparing it, playing with it or eating it independently—the more likely he or she is to give it a try and go on to enjoy it!
Interview has been condensed and edited.Add a Comment