Friday, September 23rd, 2011
Not to worry — you won’t have to ask yourself that question again. On behalf of all expectant mothers out there, a new online tool was launched last week to help you complete a nursery without the headache. Fisher-Price and Sherwin-Williams have partnered together, bringing parents the “Room to Bloom” website.
Rachel Zoe, a new mother and well-known celebrity stylist, met with us to explain some highlights of the site. Here’s what we learned: First, you select the furniture collection you would like to work with. Next, a room with undecorated floors and walls appears on your computer screen. Pick colors and patterns from a sidebar, based off of your furniture choices. Once you’ve designed your baby’s new room, print the image or share it on Facebook to show friends. And of course, everything you see is also available in stores, down to the exact paint color.
We caught up with Rachel’s new assistant, Jeremiah, after the demonstration. Hear what he had to say about designing a nursery with Rachel Zoe, and how he went from tinkering with Transformers to appearing on season four of Bravo’s hit series, The Rachel Zoe Project.
Tell us a little bit about your background. What were you doing before Rachel Zoe’s television show?
Jeremiah Brent: I used to paint… And then I got tired of painting. So I literally went down one weekend to Toys ‘R Us and bought $300 worth of Transformer toys and taught myself how to build furniture from them.
Whoa… I’ve worked with some toys for the magazine and those are really difficult!
JB: I know but they’re great because it taught me how things move and how they fit together, how they collapsed. So it started as a hobby and became a design business. What that transitioned into was working with actual interiors. I did a ton of houses, and I had that (job) for years. And then this opportunity with Rachel came up, and I was like “Well, how can I say no.”
So Rachel told us her favorite collection on Room to Bloom was the “SnuggaBunny.” Do you want to tell us what your favorite is?
JB: I actually love that one, and I love “Coco Sorbet.” It’s really beautiful. I think gender neutrality with all of these, and especially with those two, is really big. I’m not a huge fan of crazy colors; it’s just the way I am. And it’s easy for those parents who are expecting, but they don’t know what.