One school supply company wants to make more of an impact this fall. Yoobi, a brand that will also be exclusively at Target stores, not only wants to offer up fun designs including pretzel erasers, mini and jumbo highlighters, and neon-colored ballpoint pens, but it wants your purchase to benefit students nationwide.
Research shows that teachers spend $1.6 billion annually on school supplies out of their own pocket, so Yoobi wants to help. Teaming up with a national nonprofit, the Kids In Need Foundation, Yoobi identified U.S. schools with students who have the greatest need for supplies, focusing first on younger classrooms (K-3rd grade). For every Yoobi item you purchase, the company will distribute an item to a classroom in need (think Tom Shoes, but for school supplies). Plus, everything Yoobi sells is affordable (everything is under $10).
“With Yoobi, our goal is to make school supplies phenomenal, while solving an important problem along the way: Providing fundamental access to those in need,” says co-founder Ido Leffler. “We want to provide tools that engage kids and make them eager to learn, while also instilling the values of community and giving back. I’m proud of our goal, but I know it’s just the beginning of what we can accomplish.” Yoobi aims to change the lives of more than 750,000 students by 2015.
Target is giving away one $100 gift certificate to celebrate the Yoobi launch! To enter, leave a comment below, up to one a day between today and the end of the day on Monday, July 14. More Qs about our giveaway? Here are the official rules. Be sure to check back on July 15 and scroll to the bottom of the post to see who won. We reach out to winners via Facebook message (it goes into your “other” message folder on Facebook), so if you win, look for us there as well. Goody luck!
Head over to Yoobi.com to stock up on school supplies or visit your local Target. Watch a video below to learn more about Yoobi:
A woman can never have too many handbags. A clutch for date night, a tote for the beach, a purse for day-to-day activities…the list goes on. Plus, within each category, you also have to consider your color preferences, decide whether you want to save or splurge, and choose whether you prefer something trendy or classic.
When it comes to purchasing a diaper bag, you’ll have to make the same decisions! But we all know moms are too busy to browse website after website, so we’ve rounded up a few options (most of which come with changing pads!) that will satisfy you no matter your palette, budget, or style. Now get shopping–we even feature an option for your man! Click the images for details.
Conservative with a Twist: This Baby Essentials bag is nice and simple on the outside (love the gold handles!), while the leopard interior (surprise!) adds a wild element. It’s perfect for the mom wants a streamlined style with a little bit of funk. ($25, Target.com)
Pink Lady: What spit-up? This tote by Trend Lab will remind you of your days as a full-time fashionista but is also roomy enough for all of your current essentials ($30, Kmart)
Baby Got Backpack: This Bumble Collection sack can be worn multiple ways, and its cheerful print is great for spring and summer. ($100, Wayfair.com)
Pattern-Friendly Parent: Preppies and design fanatics will love the Greek Key print on this Hoohobbers tote. Bonus: it’s super eye-catching (read: it’s difficult to misplace among your stash of baby gear and dirty clothes!). ($88, Diapers.com)
Messenger and a Bottle: Can’t forget about Dad! He won’t need to send out an SOS when he’s armed with this Diaper Dude bag–its no frills look makes it an excellent choice. ($123, Hayneedle)
Okay, we admit it–these pillows are really more for your benefit, Mom. After all, you’ll be the one rocking and nursing Baby at all hours of the night, so you’re going to want to keep your back comfy while you’re at it! Plus, pillows should never go in Baby’s crib–this is a major safety hazard. But as your cutie grows into a toddler, an accent pillow can make its way from the rocking chair to your kiddo’s bed, adding a bit of color and personality to her room (and serving as a cute reminder of those baby days). Click the images below to shop some of our favorites!
This watercolor pillow may just in fact resemble some of Baby’s first paintings! We love the bright colors and playful feel. It would look excellent sitting on a plain-colored comforter. ($55, Furbish Studio).
Your little adventure will love gazing at the bright colors and shapes on this pillow. ($30, Kohl’s)
Creative spelling aside, we love this pillow’s cheerful message! It would make a nice statement (literally and figuratively) when placed on a white chair or bedspread. The pillow also comes in white, if you want to go the opposite route! ($45, Lulu and Georgia)
This friendly elephant couldn’t be cuter! It’s the perfect addition to a future animal lover’s abode. ($25, Target)
Got twins? This fun matching set of pillowcases is great for a pair of two! They may even begin to dream in French. ($34 for the pair, Urban Outfitters)
Inspired to spruce up your little one’s room? Check out this modern nursery!
Well, friends, it’s June. That means summer vacation is right around the corner for the kiddies, and it’s time to stock up on all things entertaining. Our deals this week will help you out with some of the miscellaneous items you might need to keep everyone (including the pets!) occupied and safe during these long summer months.
Excuse me while I brag about the perks of my job: Last summer I got to visit Sesame Street. Over the winter I was invited to bring my daughter for a tour of Radio City Music Hall and a private dance lesson with The Rockettes. And yesterday, to continue my winning streak of interacting with massive cultural icons, I attended a small roundtable discussion with Julie Andrews. She and her daughter, Emma Walton Hamilton, were talking to us about the upcoming National Princess Week, sponsored by Disney and Target. (If you’re like me and your car practically drives itself to Target every weekend, you’ll see how it’s being celebrated there: with toys and items about all the Disney princesses and a new 2-DVD set of “The Princess Diaries” and “The Princess Diaries 2: Royal Engagement” on Blu-Ray, among other things.) The week also coincides with the publication of the third book in Julie’s and Emma’s Very Fairy Princess series, The Very Fairy Princess: Here Comes the Flower Girl. Julie and Emma were accompanied by Emma’s sweet young daughter, Hope, who generated a big “awww” from the room when she said that one of the things she likes best about princesses is that “they’re so kind.”
As someone who went on “The Sound of Music Tour” in Salzburg and has attended not one but two Sound of Music singalongs, getting to meet Julie Andrews in person was kind of a huge deal. She is precisely the way you’d expect and hope she’d be: warm, well-spoken, poised, lovely. And learning more about her super-successful writing career was so interesting. She’s written more than 20 books, many of them children’s picture books that she’s co-authored with Emma, who teaches children’s literature courses and has a thriving business mentoring children’s book authors. The mother-daughter duo live on opposite coasts (Los Angeles and Long Island, respectively) so they do a lot of their collaborating via iChat and Skype. They told a great story of the morning Julie woke up to Skype with Emma and felt too underdressed–so she spritzed on some perfume. (“It made me feel better,” Julie laughed.) You might assume, as I did, that getting books published has been relatively easy for them, but they’ve dealt with their share of rejection: “Oh, we’ve proposed lots of ideas where we’re told, ‘We think it’s a great idea, but it feels like a… quiet book,’” Emma said.
Given all the princess talk, the conversation inevitably led to Kate Middleton, and then right on to her sister Pippa, who’s currently in the middle of a pistol “scandal” (I’m not getting the gravity, personally). Julie shook her head. “I feel sorry for her,” she said. “By not being a royal, she is free to be targeted by the press. The paparazzi can’t get at Kate, so they get at Pippa. It must drive her crazy.”
When I got home last night, I read the new Very Fairy Princess book to my two girls, ages 6 and 3, and they sat quietly through the whole thing. That’s high praise in and of itself, but the real seal of approval came later when I went into my older daughter’s room to turn off her light, and the book was tucked under the covers with her.
2012 Brings Changes in Car Seat Law
Current California law mandates children under 6 and weighing less than 60 pounds have to ride in a booster seat. Come January 1, that will change and the change is catching a lot of parents off guard.
Toddler Racks Up $200 iPhone Bill
When 20-month-old London Hall got a hold of her parent’s iPhone, she went on a shopping spree within one of the games racking up a $200 bill in the App Store.