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Celebrate National Reading Month with Cheerios

Tuesday, March 27th, 2012

Cheerios Spoonsful of StoriesBefore March ends, make sure to encourage bring your little bookworm to the library since March is National Reading Month.

To help promote a love for reading, Cheerios is celebrating the 10-year anniversary of its Spoonfuls of Stories program, which places one free book written by award-winning authors inside specially-marked cereal boxes.  This year, six different books (with English and Spanish versions) will be distributed together:

  • Peeny Butter Fudge, by Toni and Slade Morrison and illustrated by Joe Cepeda
  • Mostly Monsterly, by Tammi Sauer and illustrated by Scott Magoon
  • Noodle & Lou, by Elizabeth Garton Scanlon and illustrated by Arthur Howard
  • If I Were a Jungle Animal, by Amanda Ellery and illustrated by Tom Ellery
  • Hello Baby, by Mem Fox and illustrated by Steve Jenkins
  • Can I Just Take a Nap?, by Ron Rauss and illustrated by Rob Shepperson

Since 2002, Cheerios has distributed 60 million books in boxes and donated $3.8 million to First Book, a non-profit dedicated to improving literacy for low-include families by providing them their first new books.  This year, Cheerios will  be giving 50,000 children’s books and $300,000 to First Book.

You can also donate to First Book through your mobile phones by using short code 20222 and texting Books2Kids.  By doing so, a $5 donation will be made  that will provide two new books to a child in need.  Standard messaging rates apply, and the donation amount will appear on your cell phone bill. Parents can also find other book-related events sponsored by Cheerios near you.

Happy reading!

More about books and reading on Parents.com

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