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Grooming Dad: Interview with Brian Robinson, President of Zirh

Friday, April 6th, 2012

Grooming Dad ShavingI recently had the opportunity to ask the President of Zirh, Brian Robinson, a few questions about men’s grooming. He’s a dad of two boys (ages 10 and 3) and one girl (age 7), and his family lives in Westchester County, N.Y. Here’s what he had to say:

Q. What made you decide to found Zirh?

A. ”In the mid ’90s, the concept that men would take care of themselves to the same extent as women was foreign. I believed that men were looking for efficacy and price was of secondary importance if the product performed. Most important in my thought process was to demonstrate the product on the men so they could see the difference. Men’s skincare has come a long way since then, but the majority of men are still using soap and water so there is still a huge upside.”

Q. Whats the optimum morning regimen for a man? What step can’t be forgotten?

A. ”The optimum regimen consists of a good cleanser to wipe away dirt and dead skin cells. Every other day I suggest supplementing a cleanser with a gentle scrub. Then, I would finish off the routine with a moisturizer, preferably with SPF. The step that can’t be forgotten is exfoliating. There are different ways to do it through cleansers, scrubs, or peels, but revealing new, fresh skin helps you look younger and more vibrant.”

Q. If you had to choose a product that dads couldn’t live without, what would it be?

A. ”I would recommend Zirh Shave Gel, which is a unique shave gel in that it doesn’t lather up when applied. This way, you can see where you are going, reducing cuts, and abrasions. It also helps with sculpting for those with goatee’s or shaped beards.”

Q. If you had to give one ultimate grooming tip to a guy what would it be?

A. ”Shaving during or after a shower is a fantastic way to get a better shave!!!”

After hearing Brian’s thoughts on skincare, I got a chance to try a few of the products he suggested. I first tried the Zirh scrub, and I found it to be very effective. The thing I like most about it is that the particles were so small and it made me feel like I was getting an even exfoliation. The aloe vera in the scrub also helped moisturize my face, leaving it feeling fresh.

Next, I tried the pre-shave oil and the shave gel. I was a bit nervous about trying something new with five days worth of scruff on my face. I applied the oil after my shower (it was very slippery), and it didn’t take much to cover my beard. Then, I waited the suggested one to two minutes before applying the shave gel. Once the shave gel was on, it looked like I had absolutely nothing on my face but some moisturizer and I started to worry about possible razor burn. After the first pass of the blade, I was surprised to find a smooth, non-bleeding cheek. The smooth shaving continued until I finished without a single knick. So besides my initial nervousness, this shave gel worked incredibly well. I can definitely see how it would be useful if you shaped your beard.

You can find all of their products at zirh.com. The products I tried: scrub, $20; pre-shave oil, $18.50; and the shave gel, $15.

If you have any personal shaving tricks up your sleeve, please let me know in the comments below. They might make their way into a future post!

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