Tuesday, July 8th, 2014
By Caitlin Ultimo
One school supply company wants to make more of an impact this fall. Yoobi, a brand that will also be exclusively at Target stores, not only wants to offer up fun designs including pretzel erasers, mini and jumbo highlighters, and neon-colored ballpoint pens, but it wants your purchase to benefit students nationwide.
Research shows that teachers spend $1.6 billion annually on school supplies out of their own pocket, so Yoobi wants to help. Teaming up with a national nonprofit, the Kids In Need Foundation, Yoobi identified U.S. schools with students who have the greatest need for supplies, focusing first on younger classrooms (K-3rd grade). For every Yoobi item you purchase, the company will distribute an item to a classroom in need (think Tom Shoes, but for school supplies). Plus, everything Yoobi sells is affordable (everything is under $10).
“With Yoobi, our goal is to make school supplies phenomenal, while solving an important problem along the way: Providing fundamental access to those in need,” says co-founder Ido Leffler. “We want to provide tools that engage kids and make them eager to learn, while also instilling the values of community and giving back. I’m proud of our goal, but I know it’s just the beginning of what we can accomplish.” Yoobi aims to change the lives of more than 750,000 students by 2015.
Target is giving away one $100 gift certificate to celebrate the Yoobi launch! To enter, leave a comment below, up to one a day between today and the end of the day on Monday, July 14. More Qs about our giveaway? Here are the official rules. Be sure to check back on July 15 and scroll to the bottom of the post to see who won. We reach out to winners via Facebook message (it goes into your “other” message folder on Facebook), so if you win, look for us there as well. Goody luck!
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