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American Baby’s Baby Booty: Win one of five $100 Gift Cards from

Thursday, December 27th, 2012

Saving money is always a New Year’s resolution, especially on the heels of buying all those presents. This Christmas season I finally got in the habit of searching for coupons before I went through an online checkout. The largest (and, in my experience, easiest) coupon site to use is, and coincidentally, just before the holiday, I got to talk to Trae Bodge, Senior Editor of The RetailMeNot Insider

“People want coupons across the board for everything,” she told me. If you’re a new mom, that means you want to cut the cost of the things you run through, such as diapers and formula, but also the stuff you hang on to, like strollers and car seats. I asked if it’s better to look for a percent-off coupon, or free shipping; Bodge says that it’s best for folks to quickly do the math in their head to determine what’s the better deal. “Last year free shipping was king, but this year a percent off seems slightly more attractive,” Bodge says. She sees parents working the system by, say, using a percent-off coupon for, but then choosing the in-store pickup option, so there’s no shipping fee either.

I am no couponista, but I am learning. Bodge tipped me off that there’s a RetailMeNot app which, if you open it in the parking lot of your local mall, will download all the coupons that are good for the stores inside. The salespeople can then swipe a coupon code off your phone, or type it in manually.

While I had her on the phone, I of course had to ask about baby registries, since that’s my thing. Her advice mirrors mine, when it comes to making up your own registry: Beg an experienced mom-friend to do it with you. “Confer before you finalize your registry!” Bodge says. Use a store that has a registry checklist, but ask your mom-friend to weigh in on what’s a necessity and what’s just an extra.

And now, as their Happy New Year gift to you, is going to send five of you each a $100 gift card. You can use it for anything you want, but $100 will go further if you use a coupon! To be entered to win, leave a comment below. You can comment up to once a day between now and the end of the day on Wednesday, January 2nd. One idea: tell me what baby or kid stuff you prefer to buy online. We’ll pick five winners at random, and our new friends at will mail the gift cards. For the complete rules, read here. Goody luck with the contest, and here’s to a goody-filled New Year!

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