Friday, November 1st, 2013
We’ve all been there, walking through the grocery store while our kids ask us for colorful sodas, chips with cartoon characters on the bag, or cookies advertised on their favorite TV shows. Couldn’t they just once harangue us for a pear, or heaven forbid, some broccoli?
Now parents are getting some back-up – furry, funny back-up to be exact.
Last Wednesday at the White House, with Elmo and Rosita at her side, First Lady Michelle Obama announced that Sesame Workshop and the Produce Marketing Association (PMA) have joined the Partnership for a Healthier America in an effort to make fruits and vegetables more appealing to kids. To help in that effort, Sesame Workshop has agreed to license its characters to the PMA for free for two years.
“Just imagine what will happen when we take our kids to the grocery store, and they see Elmo and Rosita and the other Sesame Street Muppets they love up and down the produce aisle,” said Mrs. Obama. “Imagine what it will be like to have our kids begging us to buy them fruits and vegetables instead of cookies, candy and chips. That’s what this new collaboration between Sesame Workshop and the Produce Marketing Association is all about.”
Through her Let’s Move campaign, the First Lady has been a longtime advocate for making nutritious foods more appealing, affordable, and accessible.
The fact that Sesame Workshop is licensing Grover, Elmo, Rosita and friends for free is important because unlike a lot of processed food manufacturers, apple, broccoli, and spinach producers don’t have scads of marketing dollars to appeal to our kids in fun commercials or by placing their products in family movies. But the PMA and Mrs. Obama are hoping that when children see a sticker of their favorite Sesame Street character on an apple or next to salad greens they will get more excited about eating a variety of healthy fruits and veggies.
There is research to back this up. Mrs. Obama cited a recent study published in the Archives of Pediatrics and Adolescent Medicine. When researchers gave kids a choice between a cookie and an apple, unsurprisingly the vast majority chose the cookie. But when researchers placed an Elmo sticker on the apple, nearly twice the number of children opted for the fruit.
After the announcement Mrs. Obama, Elmo, and Rosita headed out to the White House vegetable garden where they welcomed students from four area schools to help with the fall harvest. The students dug up giant sweet potatoes, cut pumpkins from their vines, and pulled up dirt-covered carrots. Under the guidance of White House chefs the kids assembled turkey, hummus, and salad wraps. While Elmo and Rosita didn’t share the snack, they extolled their love of fresh produce, already doing their part to encourage kids to eat more fruits and vegetables.
Once you have your produce in the kitchen, get cooking with these easy recipes for family-friendly vegetables and delicious fruit dishes.
What do you think? Will Sesame Street characters on packaging encourage your kids to eat more fruits and vegetables?
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Wednesday, February 27th, 2013
Interviewing Joe Biden was only one reason I found myself in Washington, D.C., at the White House last week. Earlier that same day, I was among a group of digital editors there to discuss healthy eating and how people use the internet to find recipes for their families. We met with officials from the Partnership for a Healthier America (PHA), the Let’s Move! initiative that the First Lady launched, and other White House staffers who are involved in the effort to promote healthy eating habits (and feed the First Family).
The meeting marked the beginning of a partnership between Let’s Move!, PHA, and major magazine and web brands, including Parents and several of our sister brands at Meredith, such as Family Circle, Recipe.com, and AllRecipes.com. The aim is to grow awareness and use of the USDA’s MyPlate nutritional guidelines, and of course, to encourage families to eat healthier. As you may know, MyPlate replaced the classic Food Pyramid and offers a simple-to-use graphic depicting in clear terms the relative proportions of different food types that we should aim to eat. The message it–and this partnership–intends to send is that healthy eating doesn’t need to be more difficult, more expensive, or less delicious than eating unhealthily.
Through this collaboration, you’ll find many delicious, healthy Parents recipes pinned on MyPlate’s Pinterest boards, and you’ll soon see the MyPlate logo on some Parents.com slideshows, offering you an at-a-glance way to know that those recipes conform to these important guidelines for healthy eating.
While a handful of editors at the meeting got to continue the discussion directly with Michelle Obama afterward, the highlight of the event for the rest of us was a tour of the White House garden, conducted by the White House pastry chef, Bill Yosses. In the garden in back of the White House, the staff grows vegetables year-round, and in the middle of February it was amazing to see broccoli and spinach and other greens still growing.
Personally, I was most interested in the White House beehive–yep, their own natural honey machine. Yosses explained how eating locally produced honey can reduce allergies through its trace amounts of local pollen, which get your body accustomed to the allergens it faces in your area. It was also fun to pass by the Obama girls’ swing set!
See some photos from the day:
A shot of the White House garden
Bill Yosses, White House pastry chef, brings us on a tour of the White House garden.
A sign embedded in the garden, with a quote from Thomas Jefferson: “…the failure of one thing repaired by the success of another; and instead of one harvest, a continued one throughout the year.”
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The swing set on the White House lawn.
Thursday, September 22nd, 2011
Cooking a healthy meal for your family doesn’t have to mean spending a lot of money at the grocery store and time in the kitchen. Don’t believe us?
Four James Beard award-winning chefs — Tom Colicchio, Maria Hines, Holly Smith and Ming Tsai — are going to do just that at the Great American Family Dinner challenge on November 29 at the Building a Healthier Future summit. The challenge, run by Partnership for a Healthier America, will divide the chefs into two teams that will each have 30 minutes and $10 (a food stamp budget) to cook a healthy meal for a real family.
And that real family can be yours! Parents is giving one lucky family an all-expenses paid trip to Washington, D.C. Members from the winning family will help judge the Great American Family Dinner challenge.
The contest ends at 11:59 pm, E.T. on October 1, 2011. Enter now!
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