Friday, July 6th, 2012
You probably know Aden + Anais from the muslin swaddle blankets that are so very popular. They’re ubiquitous with “regular parents” but it also seems as if every time we interview a celebrity and ask them what products they can’t live without, they mention Aden + Anais swaddles. I guess famous people, aside from using the blankets to swaddle their baby to sleep and catch baby drool, can use them to shield their baby from photographers!
Well, Aden + Anais is branching out. First I have to mention that they have a yummy new line of crib sheets that are the same soft muslin as their blankets. We haven’t yet had one match up with one of the nursery pages we do in American Baby magazine, but I want it on record that I love them, even if they haven’t made it to our pages yet. They’re also now doing phthalate-free, paraben-free baby skin care products, which I’m using at home on my kids and which are slated to pop up in our September issue. It’s good (and very gentle) stuff.
And finally I want to introduce another new Aden + Anais star, specifically, the Serenity Star. The founder of Aden + Anais is one of my heros, because she balances her business with charity and with raising four lovely girls. (All in Brooklyn, where balancing anything is no joke, and I can say that because I live there too!) One of her parenting hurdles was tracking feedings in an easy way, while also keeping older siblings sleeping soundly. She conceived of a nightlight that could be a soothing thing in kid’s room, which also tells the time, temperature, and lets you log feedings digitally. Oh, it works as a sound machine too! (A more graceful one than the big fan we run in our place to drown out random city noises.)
Plus the fact that it can light up a soft red, white or blue seems very appropriate for this time of year! Want one? I’ve got one here, and Aden + Anais are willing to give out two more, which means three of you can win a Serenity Star to make life for you and your baby a little easier. It’s a $89.95 product, and if you’re not lucky enough to win one, you can buy one here. To win, just leave a comment below. You can post a comment once a day, through the end of Wednesday, July 11th. Click here for the official rules. Goody luck!