Tuesday, June 17th, 2014
San Francisco-based fashion journalist Katie Hintz-Zambrano always wanted to start her own website, but was stumped brainstorming a unique angle that would stand out in a sea of other fashion sites. Then she had her son Diego, and it clicked: “I had the idea for a parenting site that was style-leaning.”
Hintz-Zambrano says she noticed other fashion bloggers starting to have children too, and realized she had to stake her claim before somebody else did. “There’s no way after having a kid you’re going to want to write about how to style leather pants five ways,” she says. “Everyone was going to start having kids and that coverage was going to shift, and I wanted to be the person to do that.”
Hintz-Zambrano joined forces with Nashville-based blogger and mother of four James Kicinski-McCoy, and MotherMag.com was born. The lifestyle blog — which covers style, beauty, travel, and of course, motherhood — has only been live for six weeks but already has thousands of followers on Instagram. (Which makes sense: Kicinski-McCoy and Hintz-Zambrano were both finalists for Parents’ 2014 Social Media Awards in the Instagram category!). I had a chat with in-the-know mom Hintz-Zambrano about what’s on trend and on her radar.
P: I love MotherMag’s ‘Mother Hoods’ travel section! What is a great travel destination this summer?
HZ: For a fashion-leaning parent: Sayulita, Mexico. It can be a really fun trip where the parents get pleasure out of it, but so do the kids. It’s not that touristy yet, and it’s not far from San Francisco, so this could be popular with West-Coasters.
P: What are some summer must-haves for moms right now?
HZ: There’s something cool about fruit prints. A shirt with oranges or lemons is summery and fresh. That’s a trend that isn’t too huge, but it’s bubbling up.
Also for moms, we’re super lucky that flat shoes are in, like Birkenstocks. A clean, white, slip-on Van is great to invest in from summer to fall, and it’s on trend to have minimal, comfy shoes. They’re having such a moment now, and they’re so comfortable and breathable and you can run after your kids and not fall over.
Jumpsuits are super cool, and they always look unexpected even though they’re trendy. We’ve been calling them adult onesies on the site! They’re so easy, you don’t have to think about what to pair them with. You can wear them to the office, the park, anywhere, and it’s still appropriate.
P: What do you think will be the coolest back-to-school trends for elementary schoolers this year?
HZ: Harem pants for boys, that European silhouette. A year ago, I would have said, ‘No way that’s coming back,” but I see that happening. Maybe in a more conservative market, ethnic print pants. For girls, touches of neons and pom poms. Dress things up a little bit! And I don’t think you can go wrong with a beautiful striped shirt. They’re available at every price point, and they always look great on kids. Also a bold statement sneaker, for both boys and girls, with wild colors and prints will be an enduring trend.
Image: Courtesy of MotherMag.comAdd a Comment