Friday, April 11th, 2014
Stumped about what type of present to purchase for your umpteenth baby shower? Before you resort to a gift card, consider checking out one of the various retailers—including Kmart and Ebay—that have partnered with the March of Dimes’ annual “imbornto” campaign.
March of Dimes is known for addressing the health issues that affect mothers and babies—you may be familiar with their charity walk that raises money to keep pregnant women and their newborns healthy, for example. March of Dimes has also conducted medical research. Specifically, the goal of the “imbornto” campaign—which honors the parents who take good care of their little ones both in the womb and out—is to raise money to continue the various March of Dimes efforts.
One March of Dimes success story, Aidan Lamothe, serves as the organization’s national ambassador for 2014. The 6-year-old boy was born 11 weeks premature and has continued to thank March of Dimes for their life-saving efforts through volunteer work and yearly NICU visits. Check out the cutie’s moving campaign video here: http://www.youtube.com/watch?v=vqdqz2L28iQ&feature=youtu.be
Each retailer participating in the campaign has its own method of giving back. Some will make donations to March of Dimes after buyers purchase a particular product, while others will give after patrons send a text (The Bon-Ton Stores) or upload a photo (Martha Stewart Omnimedia). A full list of stores and their policies is available here: http://imbornto.com/partners.html and information on making an online donation in a loved one’s honor is also accessible: https://www.marchofdimes.com/giving/support-imbornto.aspx. The adorable rabbit pictured above is available through Scentsy.
Happy gift-giving! And if you’re throwing a baby shower, check out this cute baby-bodysuit bouquet idea.Add a Comment