Posts Tagged ‘ Mattel ’

Best Deals for the Week Across the Web

Wednesday, May 14th, 2014

By Susan Yoo-Lee, Editor of

With the warmer weather comes an opportunity to get your child out of the house and into the great outdoors – and what better way to do that than with some awesome new outdoor toys? Use this week’s deals to stock up on all the stuff your kid needs for a new outdoor adventure, including a sale on Barbie University dolls (let them take those acrobatics outside!), 10% off Little Tikes Backyard Bundles, discounts on helicopters, airplanes and tools from Hobby People and, well okay, a couple discounts from GameStop and Leapfrog, too, for the child who simply prefers to spend his summer in the air conditioning.

  1. Leapfrog20% off all orders (Coupon code: SAVINGS20). Expires 5/18/2014.
  2. Mattel15% off all Barbie University dolls (Coupon code: BRBGRAD). Expires 5/22/2014.
  3. Little Tikes10% off Easy Store Backyard Bundle (Click through to link). Expires 5/16/2014.
  4. Hobby PeopleSave $15 off your purchase over $75 and free shipping (Coupon code: HPC15OFF). Expires 5/31/2014.
  5. GameStop$10 off in-stock games or accessories over $79.99 (Coupon code: MOMS10). Expires 5/14/2014.

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Best Deals for the Week Across the Web

Wednesday, March 26th, 2014

By Susan Yoo-Lee, Editor of

Once your kid hits kindergarten (or even preschool, in some cases), the birthday parties really start rolling around. As a parent, you could spend a small fortune on gifts for your kids’ friends alone. Instead of breaking the bank the next time little Stevie or Sally has a party, why not scoop up a bunch of gifts using this week’s deals from great places like Mattel, I See Me, Scholastic and more, and save them for when the parties roll around?

It’ll be a nice little bonus if you have some gifts leftover that you can use for your own kids for Christmas …

  1. Kidrobot. 15% off all orders (Coupon code: LINKSHARE315). Expires 4/01/2014.
  2. Step2$10 off orders $49.99 or more (Coupon code: BDAY31410). Expires 3/31/2014.
  3. Mattel Shop. $15 off orders $50 or more (Coupon code: STPATTY). Expires 6/23/2014.
  4. I See Me. 25% off all orders (Coupon code: 25plum). Expires 3/26/2014.
  5. Scholastic. $5 off orders $25 or more (Coupon code: 5off251plus1). Expires 4/01/2014.

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Best Deals for the Week Across the Web

Wednesday, December 25th, 2013


Just because Christmas is behind us doesn’t mean the deals are dwindling down. In fact, now’s the perfect time to stock up on any goodies that Santa may have forgotten this year.

Then again, if your child already got enough for Christmas, there’s always next year to start stocking up for …

1. Mattel Shop. 25% off All Orders (Coupon Code: XMASSALE25). Expires 12/25/2013.

2. Kohl’s. Save 20% off Orders of $100 or More + Ships Free (Coupon Code: NEWYEAR20). Expires 1/01/2014.

3. ecomom. $10 off Orders $50 or More + Free Shipping (Coupon Code: ECOHOLIDAY). Expires 1/01/2014.

4. PS from Aeropostale.  70% off sitewide (No coupon code needed). Expires 01/06/2013.

5.The Children’s Place.  Save 20% off Everything (Coupon Code: A7HPOST13). Expires 12/31/2013.


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Parents Goody Giveaway: Win a Barbie Dreamhouse!

Tuesday, November 26th, 2013

This is a season of girl-power toys. But I take issue with GoldieBlox, which has an entertaining commercial (mostly featuring toys from other companies) and not yet a great product, IMO…here’s hoping they come out with something better next year. My colleague agrees, and also the Toy Industry Association nominated them yesterday for  ”Most Innovative Toy” but not for “Best Girl Toy,” I suspect because they need to up the fun factor a bit. 

One thing that was nominated for “Best Girl Toy” is a Nerf Rebelle Heartbreaker bow. Yep, we’re breaking ground by giving girls sophisticated weapons, just as we do with boys. We declined to include weapons (except for the ones in a Lego set) in our Parents Best Toys story, but as a mom, I do know that toy weapons make it into the toybox…my son has a bow and arrow set, a Minecraft sword, and so on. I still balk at calling them a “best” toy.

All this makes me want to go back to an oldie but goodie. Several of us here swoon when we look at the two Barbie Dreamhouses sitting in the toy closet. What an awesome toy! Setting up the Dreamhouse is not an exercise in domesticity (who makes Barbie clean or cook?) but a fantasy of living on one’s own. Barbie is not a baby doll who needs to be mothered. She’s a grown-up and when I watch my daughter use Barbies, it’s to try out grown-up roles: Barbie is waitressing, she’s fighting with a friend and making up, she’s meeting a gal who is a mermaid. (There’s some practice in acceptance for you!)

It makes me wish that my son had a toy that could similarly let him try out social situations. Or that there was a more gender-neutral alternative to the Dreamhouse. The best we found for out Best Toys story is this awesome little Lego Treehouse.

In the meantime, these two beautiful Barbie Dreamhouses need to be with children who will love them and play with them. We’re happy to mail a Dreamhouse each to TWO lucky winners after the Thanksgiving break. Each is worth about $185. To enter, leave a comment below, up to one a day between today and Monday, December 2, and don’t forget to read the official rules. Be sure to check back on December 3 and scroll to the bottom of the comments to see who won. We also reach out to winners via Facebook message (it goes into your “other” message folder on Facebook), so if you win, look for us there as well. Goody luck!

Congrats to our winners Tonya Munque and Mary Happymommy!


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Parents Goody Giveaway: Win an Enchanted Castle and Sofia the First Doll

Tuesday, November 19th, 2013

Growing up, I was a Disney princess fanatic. Between Ariel’s love of exploring and Belle’s bookworm tendencies, I credit the movies for encouraging valuable traits I still treasure as an adult.

Now, Sofia the First has become a source of inspiration for a new generation. The animated television show on Disney Junior follows 7-year-old Sofia, who becomes a princess-in-training after her mom marries the King of her world Enchancia.

Despite the stereotypes held to a princess, Sofia learns that being one takes more than fancy gowns and jewels. It’s a job that also requires loyalty, honesty and kindness.

As a special treat for fans of the show, Mattel is giving away a set of Sofia the First toys for ONE lucky winner. With Sofia’s Magical Talking Castle, young ones can explore the grounds and hear special phrases voiced by the show’s characters. The prize pack also includes a Sofia the First Talking Doll, who can communicate with her favorite animal friends.

To enter, leave a comment below, up to one a day between today and Monday, November 25, and don’t forget to read the official rules here. Be sure to check back here on November 26 and scroll to the bottom of the post to see who won. We reach out to winners via Facebook message (it goes into your “other” message folder on Facebook), so if you win, look for us there. Goody luck!

Our winner has been chosen. Congrats to Donna Miscenich Amorosi!

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American Baby’s Baby Booty: Win a Little Mommy doll!

Thursday, January 24th, 2013

I don’t know how we’d get through bathtime in my house without bath toys. What’s funny is that the gender lines are never so apparent as they are when my kids take turns getting clean. When my son takes a bath, he entertains himself with toys that squirt, whether its a duck that spits or a water pump he can aim at the ceiling. My daughter, on the other hand, acts out complicated stories with her Barbies.  

When this Little Mommy Bubbly Bathtime doll hit my desk this week, I had a total flashback to playing with a doll in the tub when I was a child. My “baby” was a pretty basic plastic blob, nothing like this new Little Mommy. She has purple pretend paint on her belly that magically washes clean when you get her wet (thanks to color-change technology). She also comes with a tub that has a working pump (fill it with bubble bath) and a crazy-bird hooded towel to wear when it’s time to dry off. And she smells like vanilla. (Check her out below, on my windowsill!)

Little Mommy is age-graded for 2 and up. And although I keep referring to the doll as “she,” the hair is short enough to pass for a boy or girl (because some kids want to be a parent to a boy baby). And by the way, my son loves to be a daddy once he’s out of the tub…though to a vast collection of stuffed penguins who are all his “babies.”

Want to win one of these? Mattel will give away five Little Mommy Bubbly Bathtime dolls, worth $19-$22 each. For your chance, just leave a comment below; tell me how your child plays at being a parent, or your own memory of parenting toys when you were little. You can leave up to one comment a day between now and the end of the day on Wednesday, January 30th. Read the official rules here. Goody luck! 

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