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Autism Speaks Launches ‘Light It Up Blue’ Campaign

Friday, April 1st, 2011

April is Autism Awareness Month and Autism Speaks, the largest autism advocacy organization in North America, is launching its second annual Light It Up Blue global campaign.  The campaign seeks to raise awareness and funds for autism around the world by enlisting iconic landmarks to “shine a light on autism” by shining blue lights on the evening of April 1 to promote the month and promote World Autism Awareness Day, which is April 2.

Participating major landmarks include the Empire State Building in New York City, the Willis Tower in Chicago, Niagara Falls in Canada, and the Sydney Opera House in Australia.  Other local landmarks such as airports, bridges, museums, and more will also light up in blue.

You can also support autism awareness by raising donations on a Build a Blue website, downloading the Light It Up Blue iPhone app, displaying Light It Up Blue web banners on Facebook and other websites, and sharing your own photos and stories on the Light It Up Blue website.

This year, Autism Speaks will also launch a new 30-second public service announcement that will showcase an original song composed and sung by 5th graders from Pelham, NY.

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