Friday, September 20th, 2013
When caring for Baby, you barely have time to think about yourself let alone what you’re wearing, including the essentials like nursing bras. But for mamas experiencing financial and family hardships, stylish duds could just be the perfect spark of hope.
That’s a message the uber-cool clothing line Thyme Maternity understands all too well. To celebrate the opening of its first in-store shop in New York this week, the brand is teaming with Baby Buggy, a non-profit providing struggling moms across the country with essential gear and services.
We caught up with Baby Buggy’s founder Jessica Seinfeld, mom of three and wife of Jerry Seinfeld, to learn more about this exclusive partnership:
The event is themed “Look Great, Feel Great.” Why is that such an important message for you?
The moms we help are struggling with the very basics, so they don’t feel great about themselves every morning they wake up. They face things most of us could never comprehend. For us to give back through Thyme Maternity is almost life changing because it gives them a little bit of light in a dark time.
How have the families you’ve helped responded to the partnership?
One of our moms is so happy she actually has something nice to wear to work for the first time. Every dollar she stashed away went to her family and not herself. To give a mother something special, especially during this time, is a wonderful thing.
What’s your favorite thing about Thyme’s new fall line?
They really took fall to a bright, not somber place. What I like about this line is that it’s flattering for all different shapes, and the colors are really pretty.
What helps you balance work with family?
I only know how to work. I’m not good with staying home, especially now that my kids are in school all day. I try to kill it every day and put in as much as I can to spend more time helping people.
The “Look Great, Feel Great” event runs throughout this weekend. For every item purchased through September 22 from the line’s maternity shops in Babies “R” Us as well as online at BabiesRUs.com/Thyme, Thyme will donate a piece from its collection to Baby Buggy. To top it off, all items will be Buy One, Get One 50 percent off, a win for moms everywhere. For instance, you can pick up TWO of Thyme’s great nursing bras starting as low as $30! Happy shopping…Add a Comment