Tuesday, January 14th, 2014
It’s scary to think of all the harsh chemicals we ingest daily during harmless activities. Until recently, I didn’t even know that the shampoos, soaps, and cosmetics I was using contained ingredients that were actually dangerous for my health. Many moms are deciding not to take their chances and are instead switching to products made with natural, organic, and easy-to-pronounce ingredients for themselves and their little ones.
Gregg Renfrew, founder of Beautycounter, is one of these moms. After noticing a lack of safe yet stylish products on the market, Renfrew created the body and skin care line, which launched last spring. Renfrew’s Beautycounter products, such as the Everyday Shampoo and Conditioner, are vegan, gluten-free, and made without harmful petrochemicals. Bonus: they come in sleek, sophisticated packaging so you can feel good about replacing some of your old favorites on your vanity.
Of course, parents and their children appreciate different styles and tastes, so with that in mind, Renfrew has decided to extend Beautycounter to create Kidscounter. The line, which launched with its Bath Collection in November, is made with the same healthy goal in mind but with a kid-friendlier approach. The first three products of the kids’ line are the colorful and fruit-scented Nice Do Shampoo, Not a Knot Conditioner, and Squeaky Clean Body Wash, retailing for $16 each.
All of the Beautycounter and Kidscounter products are available for purchase at beautycounter.com or through a local Beautycounter consultant.
Image courtesy of BeautycounterAdd a Comment