Thursday, December 9th, 2010
Are you an emotional gifter? Recently, we received fascinating information about women and the psychology of gifting. Based on research commissioned by eBay, 1,009 women 18 and older were categorized as four types of gifters: Emotional, Practical, Convenience, and Last Minute.
Resarch revealed the following information about these four gifter categories:
The Emotional Gifter: Forty-two percent of women identify with this profile and buy unique, thoughtful gifts for each person on their list to show they really understand that person, plan ahead, wrap their own presents and take the time to hand-write a card.
The Practical Gifter: Nearly a quarter, 21 percent, of women consider themselves to be practical gifters, often giving gift cards or cash, and prefer to allow the recipient to make the decision about what’s best to buy.
The Convenience Gifter: Sixteen percent of women identify with this profile, approaching holiday shopping with maximum efficiency, getting shopping done at one store or on one website. These women feel holiday shopping is something that needs to get done, rather than a joyful experience.
The Last Minute Gifter: Thirteen percent of women consider themselves to be last minute gifters, typically buying gifts close to the holidays. They don’t often plan ahead and hurry through the mall at the last minute.
70% of women feel pressure to find the perfect gift, but for 60% shopping brings more stress than joy. 76% also believe exchanging gifts in person is important. More surprising information revealed that Last Minute Gifters were composed more of Gen Y/Millenial women around their 20s while Practical Gifters were composed more of Boomers women around their 50s.