Friday, September 20th, 2013
Jessica Seinfeld with Thyme Maternity’s President Jon Plens at Babies “R” Us in New York City. Photo from MaryAnneRussell.com.
When caring for Baby, you barely have time to think about yourself let alone what you’re wearing, including the essentials like nursing bras. But for mamas experiencing financial and family hardships, stylish duds could just be the perfect spark of hope.
That’s a message the uber-cool clothing line Thyme Maternity understands all too well. To celebrate the opening of its first in-store shop in New York this week, the brand is teaming with Baby Buggy, a non-profit providing struggling moms across the country with essential gear and services.
We caught up with Baby Buggy’s founder Jessica Seinfeld, mom of three and wife of Jerry Seinfeld, to learn more about this exclusive partnership:
The event is themed “Look Great, Feel Great.” Why is that such an important message for you?
The moms we help are struggling with the very basics, so they don’t feel great about themselves every morning they wake up. They face things most of us could never comprehend. For us to give back through Thyme Maternity is almost life changing because it gives them a little bit of light in a dark time.
How have the families you’ve helped responded to the partnership?
One of our moms is so happy she actually has something nice to wear to work for the first time. Every dollar she stashed away went to her family and not herself. To give a mother something special, especially during this time, is a wonderful thing.
What’s your favorite thing about Thyme’s new fall line?
They really took fall to a bright, not somber place. What I like about this line is that it’s flattering for all different shapes, and the colors are really pretty.
What helps you balance work with family?
I only know how to work. I’m not good with staying home, especially now that my kids are in school all day. I try to kill it every day and put in as much as I can to spend more time helping people.
The “Look Great, Feel Great” event runs throughout this weekend. For every item purchased through September 22 from the line’s maternity shops in Babies “R” Us as well as online at BabiesRUs.com/Thyme, Thyme will donate a piece from its collection to Baby Buggy. To top it off, all items will be Buy One, Get One 50 percent off, a win for moms everywhere. For instance, you can pick up TWO of Thyme’s great nursing bras starting as low as $30! Happy shopping…
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Monday, September 24th, 2012
In some ways, Jessica Seinfeld is just like us. True, she’s married to Jerry Seinfeld and will never hurt for money. But twelve years ago she gave birth to a daughter, Sascha, and like many women, wasn’t prepared for how it flipped her life upside-down. She admits that while it was fantastic, it was also “very new and stressful.” She found it hard to get out of the house. She couldn’t imagine how women who were already having a tough time in life also dealt with new motherhood. And quickly her charity, Baby Buggy, was born.
Cut to newer mama Rebecca Minkoff, designer of fabulous handbags. When she welcomed her first child a year ago, a son named Luca, she also got inspired to help moms. She found her way to Jessica’s charity through Bravado, makers of comfy and cute nursingwear. (Rebecca tried to get away with just wearing a sports bra, but her milk came in, and like many a new mommy, she quickly realized why nursing bras exist!) Starting now, 20 percent of Rebecca Minkoff-designed nursing tanks will go to Baby Buggy. Also, for every nursing tank sold, one is given to a mom in need. Check out the $39 tanks for sale at Diapers.com; they’re also shown below.
I sat down with Jessica Seinfeld to ask a few questions about giving and getting baby items:
American Baby: One question we get is, “How can I help families who need baby supplies?”
Jessica Seinfeld: You can check out BabyBuggy.org and see our network. [They have dropoff spots in New York City and Los Angeles.] Also, if you can’t find one of our partners across the country, you can go to a domestic violence shelter, or you can call, depending on where you are, a help line, like 311 in New York City or 211 in LA. Whatever your local help line is, you can call and find out how you can give back, and what organizations in your town accept donations for families in need. Head Start centers are another important place you could try.
American Baby: If you’re one of the families who need things, do you turn to those same places?
Jessica Seinfeld: Yes. Though it so depends on your circumstances. I’m not totally qualified to answer, since it depends on on where you’re from. You can reach out to a help line first and foremost, and if you have a social worker in your life, that person will be able to connect you to the right place to get donations.
American Baby: We always ask people to not take secondhand cribs and car seats if they can help it, because there are safety hazards associated with those hand-me-downs. But how do you get around that, if you’re having trouble affording them?
Jessica Seinfeld: We would love to be able to help with those, because there’s such a critical need and they’re so expensive. It sort of kills us to not be able to do it, it breaks our heart every time we have to say no. But the safety and liability issues are too great. Certainly, if you have neighbors or friends or relatives who have that gear and can assure you that everything has been safe and okay with those items, you can go that route.
American Baby: And in your opinion, what are a few of the must-have items for a new mom?
Jessica Seinfeld: What’s really important to one mom is maybe not so important to another. But a great baby carrier is a very important item, I think. It allows you freedom and accessibility to the world when you’re home and maybe feeling a little low, because you haven’t been out of the house much. For me in New York City, a stroller that was small enough to go on the subway and bus was really important. Basically anything that allowed me to be mobile was really important to me. And I stuck to basics. Swaddling blankets were my luxury item, I just loved a good swaddle. I didn’t really get a lot of stuff, to save clutter. I had just started Baby Buggy, and getting too much stuff would have defeated the whole purpose of what I was trying to do!
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