Posts Tagged ‘ advertisment ’

Ad Campaign Casting Call for Infantino and Step 2

Thursday, August 30th, 2012

Everybody plays. That’s the motto of a campaign from kids’ gear companies Infantino and Step 2. Infantino brand manager Colette Cosky became committed to celebrating the awesome uniqueness of every child after giving birth to her son Dexter, who has Down syndrome. It’s also a message that we take to heart at Parents: we’re proud that our stories and photos feature kids of all abilities and appearances. (Check out the sweet sibling story “Dake” from our recent August issue.)

That’s why we’re so excited that Infantino is hosting an open casting call for kids of all shapes, sizes, and needs to star in an upcoming ad campaign. Even better: the photos will be shot by our friend Kelle Hampton, a mega-popular mom blogger and author whose second daughter, Nella, was also born with Down syndrome. (Kelle shared Nella’s birth story with us—it’s a tear-jerker!) Kelle shot this cute photo for last year’s campaign.

Is your child ready for her close-up? Kids must be 5 years or younger, live in Southern California, and not be represented by a modeling agency. If your tot fits the bill, send her name, age, date of birth, and a recent close-up and full-body snapshot to castingcall@infantino.com. Submit your kid’s photo by 09/10/12 for a chance to be considered.

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