When I was growing up, afterschool was for Skittles, Doritos, and 25-cent juices. When my daughter gets home from school, she pulls the bag of baby carrots out of the fridge and chomps away happily. Times have definitely changed.
If my mother offered carrots as an after school snack, I would have thought that I was being punished. Maybe that’s because she didn’t have as much support as I do. Lucky for me, our First Lady launched the Let’s Move initiative on February 9, 2010, when my daughter was only two years old. That means that I haven’t been the only one introducing her to healthy foods and exercise.
Over the past three years, Let’s Move has inspired schools, childcare providers, and business leaders to improve the health of our nation’s children.
As of January of 2013, more than 10,000 child-care professionals and organizations have registered to implement new criteria for nutrition, physical activity, and limited screen time.
Through Chefs Move to School, 2,400 chefs and nearly 4,000 schools have signed up to work together, teaching kids about healthy eating and helping cafeteria staff prepare healthier meals.
The American Beverage Association has also stepped up and fulfilled their commitment to put clear calorie labels on the front of their products to give consumers better information.
Now, in celebration of Let’s Move’s 3rd anniversary, Michelle Obama has teamed up with Sesame Street’s Big Bird to film two public service announcements encouraging kids to eat healthy and get active.
The new PSAs feature Mrs. Obama and Big Bird in the White House showing kids how easy and delicious it is to eat healthy snacks like fruits and vegetables and demonstrating fun ways to get active like dancing and jumping. Sesame Workshop, the nonprofit educational organization behind Sesame Street, will distribute these PSAs to 320 PBS Stations, Sesame Workshop’s partner channels as part of their Healthy Habits for Life Initiative. The PSAs are also posted on the Sesame Street and Let’s Move! websites.
You can also check out our new story, “Active Learners,” which explains just how physical education classes—which are in danger of being cut from many schools—help children perform better academically.
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