American Baby’s Hot Mamas: Rebecca Minkoff and Jessica Seinfeld on Moms Helping Each Other
In some ways, Jessica Seinfeld is just like us. True, she’s married to Jerry Seinfeld and will never hurt for money. But twelve years ago she gave birth to a daughter, Sascha, and like many women, wasn’t prepared for how it flipped her life upside-down. She admits that while it was fantastic, it was also “very new and stressful.” She found it hard to get out of the house. She couldn’t imagine how women who were already having a tough time in life also dealt with new motherhood. And quickly her charity, Baby Buggy, was born.
Cut to newer mama Rebecca Minkoff, designer of fabulous handbags. When she welcomed her first child a year ago, a son named Luca, she also got inspired to help moms. She found her way to Jessica’s charity through Bravado, makers of comfy and cute nursingwear. (Rebecca tried to get away with just wearing a sports bra, but her milk came in, and like many a new mommy, she quickly realized why nursing bras exist!) Starting now, 20 percent of Rebecca Minkoff-designed nursing tanks will go to Baby Buggy. Also, for every nursing tank sold, one is given to a mom in need. Check out the $39 tanks for sale at Diapers.com; they’re also shown below.
I sat down with Jessica Seinfeld to ask a few questions about giving and getting baby items:
American Baby: One question we get is, “How can I help families who need baby supplies?”
Jessica Seinfeld: You can check out BabyBuggy.org and see our network. [They have dropoff spots in New York City and Los Angeles.] Also, if you can’t find one of our partners across the country, you can go to a domestic violence shelter, or you can call, depending on where you are, a help line, like 311 in New York City or 211 in LA. Whatever your local help line is, you can call and find out how you can give back, and what organizations in your town accept donations for families in need. Head Start centers are another important place you could try.
American Baby: If you’re one of the families who need things, do you turn to those same places?
Jessica Seinfeld: Yes. Though it so depends on your circumstances. I’m not totally qualified to answer, since it depends on on where you’re from. You can reach out to a help line first and foremost, and if you have a social worker in your life, that person will be able to connect you to the right place to get donations.
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